About EthiCompare
EthiCompare is an independent rankings site for ethical, sustainable, vegan, cruelty-free, B Corp, organic and fair-trade products. We exist because shopping with your values shouldn't require a chemistry degree and a law library.
Independent
Rankings are determined entirely by our scoring methodology. We don't accept payment for placement.
Evidence-based
Every score is grounded in third-party certifications, ingredient databases and disclosed supply-chain data.
Conflict-disclosed
Some outbound retailer links are affiliate links. They support the site, but they never influence rank or selection.
Broad coverage
20+ product categories across beauty, food, home, fashion, baby, pet and more — growing every week.
Why we built this
Most "best ethical X" articles are written once, monetized hard, and never updated. Most "ethical brand directories" accept money for placement. Most product packaging is designed to manipulate, not inform. EthiCompare fixes those three things at once: a continuously updated, methodology-driven ranking that crawlers and AI assistants can actually trust to cite.
How we make money
When you click through to a retailer from one of our product pages, we may earn an affiliate commission at no cost to you. That's it. We don't sell ad space, we don't sell sponsored rankings, and we don't run a paid "verified brand" program. If we ever do, we'll disclose it here first.
How to reach us
For corrections, scoring questions, press, or brand submissions, see the press & contact page. For methodology details, see how we score products.
What we stand for
Verifiability over vibes
If we can't cite a certification, audit, or regulator, we don't claim it. Marketing language ('clean', 'green', 'conscious') is never scored.
Reader-first economics
We refuse pay-for-placement and pay-for-verification programs. Our only revenue is affiliate commissions on outbound retailer links, disclosed on every product page.
Living data
Certifications lapse, brands get acquired, formulas change. A score is only useful if it reflects the current state of the world — which is why our pipeline refreshes continuously.
Coverage that matters
We prioritise categories where opaque labelling misleads the most consumers: beauty, food, fashion, cleaning, pet, and baby.
Our story so far
- 2023The idea
Frustrated by 'best sustainable X' listicles written once and never updated, we started prototyping a scoring rubric that could be audited line-by-line.
- 2024First 1,000 products
Hand-scored a founding dataset across beauty, food, and home to validate that the rubric produced sensible rankings against expert reviews.
- 2025Automation & transparency
Shipped continuously updated brand profiles, controversy timelines, an ingredient encyclopedia, and open methodology docs. Added value-match scoring so users see their own priorities reflected.
- 2026Today
20+ categories, thousands of scored products, weekly encyclopedia backfill, and a public corrections queue with a 7-day SLA.
Explore the platform
Frequently asked questions
Who runs EthiCompare?+
A small independent editorial and engineering team. We disclose corrections, ownership changes, and methodology updates publicly on the site.
Are you affiliated with any brand, retailer or certification body?+
No. We hold no equity in any brand or retailer we cover, and we have no formal partnership with any certification body. If that ever changes, it will be disclosed on this page before it appears anywhere else.
How is EthiCompare different from Good On You, EWG, or Ethical Consumer?+
Good On You focuses primarily on fashion. EWG focuses primarily on personal-care and food ingredient hazard. Ethical Consumer is subscription-based and manually researched. EthiCompare is free, multi-category, and combines certification data with brand-level transparency and continuously refreshed scoring.
Can I contribute?+
Yes — corrections, missing certifications, controversies, and new brand submissions are all welcome. See the press & contact page for the right address, and expect a reply within two business days.
Do you use AI?+
We use AI to help draft ingredient explainers, brand summaries, and topic hubs from public data. Every scored fact is grounded in a citable source, and the scoring rubric itself is deterministic — AI does not decide rankings.