Independent leaderboard

Brand transparency leaderboard

The brands in our database, ranked by their average ethics score across every published product. Score reflects verified certifications, materials, and supply-chain transparency.

Brands ranked
294
Avg ethics score
89.7
Top score
97.5

Top 10

  1. 🥇
    Soulbottles
    2 products reviewed
    97.5
  2. 🥈
    Dr. Bronner's
    39 products reviewed
    97.2
  3. 🥉
    Under the Nile
    5 products reviewed
    97
  4. #4
    MUD Jeans
    2 products reviewed
    97
  5. #5
    Fairphone
    2 products reviewed
    97
  6. #6
    4-Legger
    5 products reviewed
    96.8
  7. #7
    Pachamama Coffee
    5 products reviewed
    96.6
  8. #8
    Anchal Project
    2 products reviewed
    96.5
  9. #9
    Terra Thread
    12 products reviewed
    96.4
  10. #10
    Equal Exchange
    3 products reviewed
    96.3

Ranked 11–60

11
Maggie's Organics
96
12
Bite
96
13
Baba Tree
96
14
Starfish Project
96
15
Two Brothers Organic Farms
96
16
Patagonia Provisions
96
17
Beam Paints
96
18
Badger
96
19
Fair Indigo
96
20
4Legger
96
21
Bolé Road Textiles
96
22
Ethique
95.8
23
Avocado Green Mattress
95.8
24
Sonett
95.7
25
Coyuchi
95.5
26
Pela
95.5
27
Ten Thousand Villages
95.4
28
Divine Chocolate
95.3
29
ChopValue
95
30
Weleda
95
31
Modibodi
95
32
Mate the Label
95
33
Raw Elements
95
34
Natural Earth Paint
95
35
MPOWERD
95
36
Rosy Soil
95
37
Driftaway Coffee
95
38
Arms of Andes
95
39
Skagerak
95
40
Meliora
95
41
Fer à Cheval
95
42
O My Bag
95
43
PlanToys
94.9
44
The Little Market
94.9
45
Alaffia
94.8
46
Wisdom Supply Co.
94.8
47
Cuddle + Kind
94.7
48
QWSTION
94.5
49
Day Owl
94.5
50
Little Feminist
94.5
51
Girlfriend Collective
94.2
52
Hevea
94.1
53
SIMPLi
94
54
Dr. Earth
94
55
Bureo
94
56
Karst
94
57
Kotn
94
58
Sabai Design
94
59
Big Future Toys
94
60
Vrai
94

How scoring works

Every product is scored on a 0–100 scale across four pillars: third-party certifications (Vegan, B Corp, Fair Trade, Leaping Bunny, GOTS, FSC), materials & ingredient transparency, brand-level disclosures (supply chain, labor, climate), and watchdog signals.

Brands need at least 2 published products to qualify for the leaderboard. Read the full methodology.

What high-scoring brands share

  • Two or more independently audited certifications, each verifiable in the certifier's directory.
  • A public supplier or factory list, updated within the last 18 months.
  • Ingredient or material percentages, not just marketing adjectives.
  • A published take-back, repair or refill programme.
  • Zero active regulator findings on greenwashing or restricted substances.

What drags a brand down

  • Self-declared marks with no independent audit.
  • "Sustainably sourced" without a named standard.
  • Opaque parent company or refusal to disclose ownership.
  • Active FTC / ASA / CMA rulings for misleading environmental claims.
  • Sale into markets requiring animal testing without an exemption.

Explore transparency in depth

Parent-company map
Who actually owns your favourite "indie" ethical brand.
Controversy tracker
Live watchdog findings across the brands we cover.
Recalls
Currently active product recalls by brand.
Certifications
Which marks are audited, and how to spot lookalikes.

FAQ

Why do some big-name brands score lower here than in other rankings?

Because we don't weight brand recognition. A brand that says the right things but publishes no supplier list, no ingredient percentages, and holds no audited certifications will trail a smaller brand that does.

Can a brand improve its position?

Yes — by publishing verifiable disclosures. When a brand adds a certification or a supplier list, we re-score at the next refresh. Send updates to corrections@ethicompare.com.

Is this list exhaustive?

No — it reflects brands currently in our database. We add categories continuously; brand submissions are welcome via the press & contact page.