EthiCompare landing pages
Long-form introductions to every EthiCompare tool, hub and section — available in English, Spanish, German and French.
Tools
Ingredient Decoder: read any label in ten seconds
Paste any ingredient list and instantly see which items are animal-derived, non-vegan, or controversial — with plain-English explanations and safer swaps.
Greenwashing Checker: test the words on the pack
Paste marketing copy and see every vague, unverifiable or misleading environmental claim flagged, with the specific question to ask the brand instead.
Label & Certification Lookup: what the logo actually proves
Search any ethical or eco certification and see what it verifies, how it is audited, what it deliberately ignores, and which lookalike claims to distrust.
Swap Savings Calculator: what your everyday changes actually add up to
Tick the everyday swaps you would realistically make and see the plastic, carbon and money they save over a year, with the assumptions shown openly.
Core sections
Browse: every product, scored on the things that matter
Search and filter a growing catalogue of ethical products by vegan, cruelty-free, B Corp, fair trade and plastic-free criteria, each with a transparent 0–100 ethics score.
Comparisons: two brands, one table, no spin
Head-to-head comparisons of the brands people actually choose between, with certification diffs, packaging, ownership and score gaps laid out in one table.
Brand transparency: the company behind the label
Brand ethics profiles with parent-company ownership, dated controversy timelines and an open transparency leaderboard ranking brands on what they actually disclose.
Methodology: how every score is calculated
The full, published methodology behind every EthiCompare rating: the five weighted pillars, the evidence rules, the known limitations and how scores change over time.
Lifestyle hubs
Vegan: certified picks and the ingredients nobody warns you about
Certified vegan products across food, beauty and home, plus the animal-derived ingredients that slip past most shoppers and the measurable impact of switching.
Cruelty-free: the claim with the most loopholes in retail
Cruelty-free picks with the certification detail that matters: supply-chain scope, parent-company testing, market exceptions and the self-declared logos to ignore.
Diet hubs: one clear page per way of eating and living
Dedicated hubs for each diet and lifestyle: what to check on a label, the ingredients that break the rules, practical swaps and the products that qualify.
Impact & activism: from buying differently to changing something
Turn ethical shopping into measurable action: impact calculators, concrete pledges, tracked boycott campaigns and the brand accountability record behind them.
12 × 4 — Reviewed and maintained by the EthiCompare editorial team.