EthiCompare landing pages
Long-form introductions to every EthiCompare tool, hub and section — available in English, Spanish, German and French.
What you will find here
EthiCompare rates products and brands on animal welfare, sourcing, labour, packaging and transparency, then explains every number in public. This section is the written half of that promise: one long-form guide for each tool, hub and section of the site.
Each guide answers the questions people actually ask before switching a product — what the score means, which certifications hold up, what a claim on the front of the pack legally guarantees, and which alternatives score better in the same category and price band.
Everything is published in four languages with the same depth, so a reader in Madrid, Berlin or Lyon gets the identical evidence a reader in London does.
Tools
Ingredient Decoder: read any label in ten seconds
Paste any ingredient list and instantly see which items are animal-derived, non-vegan, or controversial — with plain-English explanations and safer swaps.
Greenwashing Checker: test the words on the pack
Paste marketing copy and see every vague, unverifiable or misleading environmental claim flagged, with the specific question to ask the brand instead.
Label & Certification Lookup: what the logo actually proves
Search any ethical or eco certification and see what it verifies, how it is audited, what it deliberately ignores, and which lookalike claims to distrust.
Swap Savings Calculator: what your everyday changes actually add up to
Tick the everyday swaps you would realistically make and see the plastic, carbon and money they save over a year, with the assumptions shown openly.
Core sections
Browse: every product, scored on the things that matter
Search and filter a growing catalogue of ethical products by vegan, cruelty-free, B Corp, fair trade and plastic-free criteria, each with a 0–100 ethics score.
Comparisons: two brands, one table, no spin
Head-to-head comparisons of the brands people actually choose between, with certification diffs, packaging, ownership and score gaps laid out in one table.
Brand transparency: the company behind the label
Brand ethics profiles with parent-company ownership, dated controversy timelines and an open leaderboard ranking brands on what they actually disclose.
Methodology: how every score is calculated
The published methodology behind every EthiCompare rating: five weighted pillars, the evidence rules, known limitations and how scores change over time.
Lifestyle hubs
Vegan: certified picks and the ingredients nobody warns you about
Certified vegan products across food, beauty and home, plus the animal-derived ingredients that slip past most shoppers and the measurable impact of switching.
Cruelty-free: the claim with the most loopholes in retail
Cruelty-free picks with the detail that matters: supply-chain scope, parent-company testing, market exceptions and the self-declared logos to ignore.
Diet hubs: one clear page per way of eating and living
Dedicated hubs for each diet and lifestyle: what to check on a label, the ingredients that break the rules, practical swaps and the products that qualify.
Impact & activism: from buying differently to changing something
Turn ethical shopping into measurable action: impact calculators, concrete pledges, tracked boycott campaigns and the brand accountability record behind them.
Every guide, at a glance
| Guide | What it covers | Read |
|---|---|---|
| Ingredient Decoder: read any label in ten seconds | Free, instant, and nothing you paste is ever stored. | Open guide |
| Greenwashing Checker: test the words on the pack | Paste the copy. See which claims mean something and which mean nothing. | Open guide |
| Label & Certification Lookup: what the logo actually proves | Every mark, what it audits — and what it quietly leaves out. | Open guide |
| Swap Savings Calculator: what your everyday changes actually add up to | Realistic swaps, honest maths, no guilt. | Open guide |
| Browse: every product, scored on the things that matter | Filter by your values, not by advertising spend. | Open guide |
| Comparisons: two brands, one table, no spin | The differences that marketing pages are careful not to put next to each other. | Open guide |
| Brand transparency: the company behind the label | Ownership, disclosure and a dated record of what each brand has been caught doing. | Open guide |
| Methodology: how every score is calculated | Published in full, applied identically, open to challenge. | Open guide |
| Vegan: certified picks and the ingredients nobody warns you about | Not just what carries the logo — what actually holds up on the ingredient list. | Open guide |
| Cruelty-free: the claim with the most loopholes in retail | Three certifications hold up. Almost everything else is a bunny drawing. | Open guide |
| Diet hubs: one clear page per way of eating and living | The rules, the traps and the products that actually qualify. | Open guide |
| Impact & activism: from buying differently to changing something | Numbers first, pledges second, campaigns where they actually work. | Open guide |
How the score is calculated
Every product is graded 0–100 across five weighted pillars. Nothing is pay-to-play: brands cannot buy a position, and a missing disclosure costs points rather than being assumed positive.
| Pillar | Weight | What we look at |
|---|---|---|
| Animal welfare | 25% | Third-party cruelty-free and vegan certification, animal-derived inputs, testing policy in every market the brand sells in. |
| Materials & sourcing | 25% | Organic, recycled or regenerative inputs, traceability to farm or mill, deforestation and biodiversity risk. |
| Labour & human rights | 20% | Living-wage commitments, published supplier lists, audit results and remediation, Fair Trade certification. |
| Packaging & waste | 15% | Recycled content, plastic intensity, refill or take-back options, real end-of-life recyclability. |
| Transparency | 15% | Public reporting, verifiable claims, parent-company disclosure and how quickly the brand answers questions. |
Why we publish the reasoning, not just the ratings
A rating you cannot check is just another marketing claim. Publishing the method, the weightings and the sources means you can disagree with a score and still use the evidence underneath it.
It also keeps us honest: when a brand changes a policy, the guide and the score change together, and the update is visible on the page rather than buried in a changelog.
Frequently asked questions
What is EthiCompare?+
An independent comparison site that scores everyday products 0–100 on animal welfare, materials and sourcing, labour and human rights, packaging and waste, and transparency, and shows the evidence behind every number.
Are these guides free?+
Yes. Every guide, score and comparison is free to read, with no account required and no paywalled ratings.
How do I switch language?+
Use the language switcher at the top of any guide. It keeps you on the same page in Spanish, German or French, and search engines are told about each translation with hreflang tags.
Where do the scores come from?+
From certification registries, brand and parent-company policies, published supplier and audit data, ingredient and material lists, and documented controversies — all re-checked on an ongoing basis.
12 × 4 — Reviewed and maintained by the EthiCompare editorial team.