Ethical alternatives to the brands you already buy

We take every product we hold for the original brand, identify the categories it competes in, and rank the highest-scoring published products from other brands in those same categories. Nothing is placed by payment.

Each product is scored 0–100 across sourcing, labour, environment, animal welfare and transparency, using verified third-party certifications and published brand disclosures. The side-by-side diff table on every alternatives page shows which pillar actually improves when you switch.

Not always. Every comparison shows the price tier alongside the score, so you can find swaps that improve the ethics rating without moving up a price band.

A brand appears here once we have at least one scored, published product for it. Our catalogue expands daily, so brands are added as their products are researched and scored.