Sustainable swaps

Ethical alternatives to the brands you already buy

Pick a brand and we'll rank higher-scoring products in the same categories, with a side-by-side diff showing exactly which ethics pillar improves — sourcing, labour, environment, animal welfare or transparency — and what it costs to switch.

1,761 brands with scored products in the database.

Most-compared brands

Alternatives to Dr. Bronner's

39 scored products · avg 97.2/100

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Alternatives to Everlane

22 scored products · avg 79/100

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Alternatives to P.F. Candle Co.

15 scored products · avg 80.9/100

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Alternatives to Pact

15 scored products · avg 90.6/100

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Alternatives to PlanToys

15 scored products · avg 94.9/100

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Alternatives to Allbirds

13 scored products · avg 90.7/100

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Alternatives to Blueland

13 scored products · avg 92.9/100

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Alternatives to Finn + Emma

13 scored products · avg 91.8/100

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Alternatives to Girlfriend Collective

13 scored products · avg 94.2/100

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Alternatives to Michael Roger

13 scored products · avg 89.9/100

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Alternatives to Soko

13 scored products · avg 92.1/100

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Alternatives to Stasher

13 scored products · avg 91.9/100

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Alternatives to mainstream brands

High-search household names we profile but don't stock — each page ranks certified swaps in the same categories.

Baby & kids

Gerber

Baby & kids · ethical swaps

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Luvs

Baby & kids · ethical swaps

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Pampers

Baby & kids · ethical swaps

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zestt organics

Baby & kids · ethical swaps

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Beauty & care

Aesop

Beauty & care · ethical swaps

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Almay

Beauty & care · ethical swaps

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Altoids

Beauty & care · ethical swaps

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Always

Beauty & care · ethical swaps

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Anastasia Beverly Hills

Beauty & care · ethical swaps

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Aqua Velva

Beauty & care · ethical swaps

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Arrid

Beauty & care · ethical swaps

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attitude

Beauty & care · ethical swaps

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Aussie

Beauty & care · ethical swaps

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Aveda

Beauty & care · ethical swaps

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Aveeno

Beauty & care · ethical swaps

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Axe

Beauty & care · ethical swaps

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Babyganics

Beauty & care · ethical swaps

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Ban

Beauty & care · ethical swaps

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BareMinerals

Beauty & care · ethical swaps

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beautycounter

Beauty & care · ethical swaps

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BECCA

Beauty & care · ethical swaps

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Benefit Cosmetics

Beauty & care · ethical swaps

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Biotherm

Beauty & care · ethical swaps

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Bobbi Brown

Beauty & care · ethical swaps

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Bottle Caps

Beauty & care · ethical swaps

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Braun

Beauty & care · ethical swaps

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Brut

Beauty & care · ethical swaps

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Burberry Beauty

Beauty & care · ethical swaps

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Burt's Bees

Beauty & care · ethical swaps

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Camay

Beauty & care · ethical swaps

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Carol's Daughter

Beauty & care · ethical swaps

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Chanel

Beauty & care · ethical swaps

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Charmin

Beauty & care · ethical swaps

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Clairol

Beauty & care · ethical swaps

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Clarisonic

Beauty & care · ethical swaps

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Clean & Clear

Beauty & care · ethical swaps

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Clear

Beauty & care · ethical swaps

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Clinique

Beauty & care · ethical swaps

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ColourPop

Beauty & care · ethical swaps

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CoverGirl

Beauty & care · ethical swaps

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Crest

Beauty & care · ethical swaps

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Dark & Lovely

Beauty & care · ethical swaps

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Darphin

Beauty & care · ethical swaps

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Davidoff

Beauty & care · ethical swaps

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Degree

Beauty & care · ethical swaps

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Dior

Beauty & care · ethical swaps

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DKNY

Beauty & care · ethical swaps

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Dolce & Gabbana Beauty

Beauty & care · ethical swaps

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Dove

Beauty & care · ethical swaps

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Dove Men+Care

Beauty & care · ethical swaps

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e.l.f. Cosmetics

Beauty & care · ethical swaps

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English Leather

Beauty & care · ethical swaps

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Estée Lauder

Beauty & care · ethical swaps

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Eucerin

Beauty & care · ethical swaps

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Fixodent

Beauty & care · ethical swaps

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Garnier

Beauty & care · ethical swaps

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Gillette

Beauty & care · ethical swaps

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Gillette Series

Beauty & care · ethical swaps

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Giorgio Armani Beauty

Beauty & care · ethical swaps

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Givenchy Beauty

Beauty & care · ethical swaps

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GlamGlow

Beauty & care · ethical swaps

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Gucci Beauty

Beauty & care · ethical swaps

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Guerlain

Beauty & care · ethical swaps

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Head & Shoulders

Beauty & care · ethical swaps

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Helena Rubinstein

Beauty & care · ethical swaps

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Hello

Beauty & care · ethical swaps

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Herbal Essences

Beauty & care · ethical swaps

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Irish Spring

Beauty & care · ethical swaps

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It Cosmetics

Beauty & care · ethical swaps

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Ivory

Beauty & care · ethical swaps

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Jo Malone

Beauty & care · ethical swaps

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Kerastase

Beauty & care · ethical swaps

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Kiehl's

Beauty & care · ethical swaps

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L.A. Girl

Beauty & care · ethical swaps

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L'Oréal

Beauty & care · ethical swaps

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L'Oréal Paris

Beauty & care · ethical swaps

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La Prairie

Beauty & care · ethical swaps

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La Roche-Posay

Beauty & care · ethical swaps

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Lab Series

Beauty & care · ethical swaps

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Lancôme

Beauty & care · ethical swaps

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Laura Mercier

Beauty & care · ethical swaps

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Le Labo

Beauty & care · ethical swaps

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Lifebuoy

Beauty & care · ethical swaps

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Lubriderm

Beauty & care · ethical swaps

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Lux

Beauty & care · ethical swaps

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MAC Cosmetics

Beauty & care · ethical swaps

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mad hippie

Beauty & care · ethical swaps

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Make Up For Ever

Beauty & care · ethical swaps

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Marc Jacobs

Beauty & care · ethical swaps

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Matrix

Beauty & care · ethical swaps

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Maybelline

Beauty & care · ethical swaps

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Mennen

Beauty & care · ethical swaps

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Michael Kors Beauty

Beauty & care · ethical swaps

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Milani

Beauty & care · ethical swaps

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Mirage

Beauty & care · ethical swaps

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Mitchum

Beauty & care · ethical swaps

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Mizani

Beauty & care · ethical swaps

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Morphe

Beauty & care · ethical swaps

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Narciso Rodriguez

Beauty & care · ethical swaps

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NARS

Beauty & care · ethical swaps

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Neutrogena

Beauty & care · ethical swaps

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Nice 'n Easy

Beauty & care · ethical swaps

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Nivea

Beauty & care · ethical swaps

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NYX

Beauty & care · ethical swaps

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Olay

Beauty & care · ethical swaps

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Old Spice

Beauty & care · ethical swaps

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Oral-B

Beauty & care · ethical swaps

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Origins

Beauty & care · ethical swaps

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pai skincare

Beauty & care · ethical swaps

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Pantene

Beauty & care · ethical swaps

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Pert Plus

Beauty & care · ethical swaps

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Physicians Formula

Beauty & care · ethical swaps

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Prada Beauty

Beauty & care · ethical swaps

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Puffs

Beauty & care · ethical swaps

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Pureology

Beauty & care · ethical swaps

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Redken

Beauty & care · ethical swaps

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Rejoice

Beauty & care · ethical swaps

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Revlon

Beauty & care · ethical swaps

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Rexona

Beauty & care · ethical swaps

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Right Guard

Beauty & care · ethical swaps

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RoC

Beauty & care · ethical swaps

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Safeguard

Beauty & care · ethical swaps

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Scope

Beauty & care · ethical swaps

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Secret

Beauty & care · ethical swaps

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Shiseido

Beauty & care · ethical swaps

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Shu Uemura

Beauty & care · ethical swaps

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Simple

Beauty & care · ethical swaps

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SK-II

Beauty & care · ethical swaps

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Skin Bracer

Beauty & care · ethical swaps

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Smashbox

Beauty & care · ethical swaps

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SoftSheen-Carson

Beauty & care · ethical swaps

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Speed Stick

Beauty & care · ethical swaps

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St. Ives

Beauty & care · ethical swaps

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Sunsilk

Beauty & care · ethical swaps

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Sure

Beauty & care · ethical swaps

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Tampax

Beauty & care · ethical swaps

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tata harper

Beauty & care · ethical swaps

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the good trade

Beauty & care · ethical swaps

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The Ordinary

Beauty & care · ethical swaps

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Tom Ford Beauty

Beauty & care · ethical swaps

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Tom's of Maine

Beauty & care · ethical swaps

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Too Faced

Beauty & care · ethical swaps

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TRESemmé

Beauty & care · ethical swaps

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Unilever

Beauty & care · ethical swaps

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Urban Decay

Beauty & care · ethical swaps

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Valentino Beauty

Beauty & care · ethical swaps

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Vaseline

Beauty & care · ethical swaps

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Venus

Beauty & care · ethical swaps

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Wet n Wild

Beauty & care · ethical swaps

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Yves Saint Laurent Beauty

Beauty & care · ethical swaps

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Zest

Beauty & care · ethical swaps

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Media

earthling

Media · ethical swaps

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Fashion

Calvin Klein

Fashion · ethical swaps

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Coach

Fashion · ethical swaps

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Donna Karan

Fashion · ethical swaps

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Hugo Boss

Fashion · ethical swaps

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Matchmakers

Fashion · ethical swaps

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Spree

Fashion · ethical swaps

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Stride

Fashion · ethical swaps

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Tory Burch

Fashion · ethical swaps

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Viktor & Rolf

Fashion · ethical swaps

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Food

100 Grand

Food · ethical swaps

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5 Gum

Food · ethical swaps

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Aero

Food · ethical swaps

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After Eight

Food · ethical swaps

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Airwaves

Food · ethical swaps

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Baby Ruth

Food · ethical swaps

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Ben & Jerry's

Food · ethical swaps

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beyond good

Food · ethical swaps

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Big Red

Food · ethical swaps

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Bounce

Food · ethical swaps

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Bubblicious

Food · ethical swaps

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Butterfinger

Food · ethical swaps

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Cadbury

Food · ethical swaps

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California Pizza Kitchen

Food · ethical swaps

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Caramac

Food · ethical swaps

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Chiclets

Food · ethical swaps

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Coffee Crisp

Food · ethical swaps

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Côte d'Or

Food · ethical swaps

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Crispy Crunch

Food · ethical swaps

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Dentyne

Food · ethical swaps

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DiGiorno

Food · ethical swaps

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Doublemint

Food · ethical swaps

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Dreyer's

Food · ethical swaps

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Drumstick

Food · ethical swaps

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Eclipse

Food · ethical swaps

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Edy's

Food · ethical swaps

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Everlasting Gobstopper

Food · ethical swaps

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Extra

Food · ethical swaps

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Fizzers

Food · ethical swaps

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Freedent

Food · ethical swaps

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Fruit Pastilles

Food · ethical swaps

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Fun Dip

Food · ethical swaps

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Green & Black's

Food · ethical swaps

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Häagen-Dazs

Food · ethical swaps

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Haribo

Food · ethical swaps

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Hellmann's

Food · ethical swaps

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Hot Pockets

Food · ethical swaps

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Hubba Bubba

Food · ethical swaps

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Jack's

Food · ethical swaps

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Jelly Tots

Food · ethical swaps

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Juicy Fruit

Food · ethical swaps

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KitKat

Food · ethical swaps

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Knorr

Food · ethical swaps

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Laffy Taffy

Food · ethical swaps

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Lean Cuisine

Food · ethical swaps

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Lion

Food · ethical swaps

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Love Hearts

Food · ethical swaps

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Magnum

Food · ethical swaps

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Maynards Bassetts

Food · ethical swaps

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Milka

Food · ethical swaps

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Milkybar

Food · ethical swaps

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Munchies

Food · ethical swaps

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Nerds

Food · ethical swaps

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Nescafé

Food · ethical swaps

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Nespresso

Food · ethical swaps

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Nesquik

Food · ethical swaps

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Nestlé

Food · ethical swaps

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Nestlé Drumstick

Food · ethical swaps

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Nestlé Toll House

Food · ethical swaps

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Oh Henry!

Food · ethical swaps

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once again nut butter

Food · ethical swaps

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Orbit

Food · ethical swaps

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Parma Violets

Food · ethical swaps

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Perrier

Food · ethical swaps

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Pixy Stix

Food · ethical swaps

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Quality Street

Food · ethical swaps

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Raisinets

Food · ethical swaps

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Red Baron

Food · ethical swaps

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Refreshers

Food · ethical swaps

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Rolo

Food · ethical swaps

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Runts

Food · ethical swaps

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San Pellegrino

Food · ethical swaps

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Smarties

Food · ethical swaps

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Starbucks

Food · ethical swaps

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Starmix

Food · ethical swaps

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Stouffer's

Food · ethical swaps

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Sweetarts

Food · ethical swaps

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Tangfastics

Food · ethical swaps

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Tic Tac

Food · ethical swaps

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Toblerone

Food · ethical swaps

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Toffee Crisp

Food · ethical swaps

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Tombstone

Food · ethical swaps

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Totino's

Food · ethical swaps

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Trident

Food · ethical swaps

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Wine Gums

Food · ethical swaps

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Winterfresh

Food · ethical swaps

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Wonka

Food · ethical swaps

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Wrigley's Spearmint

Food · ethical swaps

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Yorkie

Food · ethical swaps

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zenb

Food · ethical swaps

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Health

Align

Health · ethical swaps

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Band-Aid

Health · ethical swaps

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Colgate

Health · ethical swaps

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DayQuil

Health · ethical swaps

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Listerine

Health · ethical swaps

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llama naturals

Health · ethical swaps

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Metamucil

Health · ethical swaps

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NyQuil

Health · ethical swaps

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Pepto-Bismol

Health · ethical swaps

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Prilosec OTC

Health · ethical swaps

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Theraflu

Health · ethical swaps

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Vicks

Health · ethical swaps

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Home

Ariel

Home · ethical swaps

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Bounty

Home · ethical swaps

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Brita

Home · ethical swaps

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Cascade

Home · ethical swaps

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Comfort

Home · ethical swaps

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Dawn

Home · ethical swaps

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Downy

Home · ethical swaps

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Fairy

Home · ethical swaps

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Febreze

Home · ethical swaps

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Gain

Home · ethical swaps

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Glade

Home · ethical swaps

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Green Works

Home · ethical swaps

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Lenor

Home · ethical swaps

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Mr. Clean

Home · ethical swaps

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Mrs. Meyer's Clean Day

Home · ethical swaps

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Palmolive

Home · ethical swaps

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Persil

Home · ethical swaps

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Surf

Home · ethical swaps

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Swiffer

Home · ethical swaps

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Tide

Home · ethical swaps

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Windex

Home · ethical swaps

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Accessories

linjer

Accessories · ethical swaps

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Pet care

9Lives

Pet care · ethical swaps

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Alpo

Pet care · ethical swaps

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Beggin' Strips

Pet care · ethical swaps

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Beneful

Pet care · ethical swaps

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Blue Buffalo

Pet care · ethical swaps

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Canidae

Pet care · ethical swaps

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Cesar

Pet care · ethical swaps

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Eukanuba

Pet care · ethical swaps

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Fancy Feast

Pet care · ethical swaps

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Friskies

Pet care · ethical swaps

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Gravy Train

Pet care · ethical swaps

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Greenies

Pet care · ethical swaps

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Hill's Pet Nutrition

Pet care · ethical swaps

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Hill's Prescription Diet

Pet care · ethical swaps

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Hill's Science Diet

Pet care · ethical swaps

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Iams

Pet care · ethical swaps

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Kibbles 'n Bits

Pet care · ethical swaps

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Kit & Kaboodle

Pet care · ethical swaps

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Meow Mix

Pet care · ethical swaps

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Merrick

Pet care · ethical swaps

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Milk-Bone

Pet care · ethical swaps

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Natural Balance

Pet care · ethical swaps

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Natural Instincts

Pet care · ethical swaps

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Nutro

Pet care · ethical swaps

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Pedigree

Pet care · ethical swaps

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Pup-Peroni

Pet care · ethical swaps

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Purina

Pet care · ethical swaps

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Purina Cat Chow

Pet care · ethical swaps

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Purina Dog Chow

Pet care · ethical swaps

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Purina ONE

Pet care · ethical swaps

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Purina Pro Plan

Pet care · ethical swaps

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Rachael Ray Nutrish

Pet care · ethical swaps

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Royal Canin

Pet care · ethical swaps

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Sheba

Pet care · ethical swaps

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Snausages

Pet care · ethical swaps

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Taste of the Wild

Pet care · ethical swaps

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Temptations

Pet care · ethical swaps

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Wellness Pet Food

Pet care · ethical swaps

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Whiskas

Pet care · ethical swaps

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Fitness

Crunch

Fitness · ethical swaps

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More ways to compare

Product comparisons

Side-by-side verdicts between top products.

Brand vs brand

Head-to-head brand ethics matchups.

Who owns

Parent companies and brand ownership maps.

All brands

Ethics scores, verdicts and certifications.

Find a brand

How our brand swaps work

How do you choose the alternatives to a brand?+

We take every product we hold for the original brand, identify the categories it competes in, and rank the highest-scoring published products from other brands in those same categories. Nothing is placed by payment.

What does the ethics score measure?+

Each product is scored 0–100 across sourcing, labour, environment, animal welfare and transparency, using verified third-party certifications and published brand disclosures. The side-by-side diff table on every alternatives page shows which pillar actually improves when you switch.

Are the alternatives more expensive?+

Not always. Every comparison shows the price tier alongside the score, so you can find swaps that improve the ethics rating without moving up a price band.

Why is a brand missing from this list?+

A brand appears here once we have at least one scored, published product for it. Our catalogue expands daily, so brands are added as their products are researched and scored.