Diet & lifestyle hubs

Every hub lists top-scoring products, a plain-English buying guide, and ingredients to avoid.

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Vegan

Every product below is certified vegan or carries no known animal-derived ingredients. We check against a running list of 40+ animal-derived ingredients, from carmine to lanolin.

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Vegetarian

No meat, poultry, or fish derivatives. Dairy and eggs may still be present — see our vegan hub for stricter picks.

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Plant-based

Focused on whole-plant ingredients with minimal processing. Overlaps heavily with vegan but emphasizes real-food origins.

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Palm-oil free

Palm oil is vegan but drives deforestation and orangutan habitat loss. These picks avoid palm and its 200+ derivative names.

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Gluten-free

For coeliac and gluten-sensitive customers. Prefer certified marks over 'may contain' disclaimers.

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Zero-waste

Products designed for reuse, refill, or compostability. Includes bar formats, refill systems, and post-consumer packaging.

How we build a diet hub

Every hub starts from a strict definition (e.g. "vegan = no animal-derived ingredients or by-products, no animal testing") and applies it consistently across the catalog. We then layer on a category-specific buyer's checklist — what to look for on a label, common greenwashing patterns, and the specific ingredients that quietly disqualify products in that diet.

Every listed product is scored on the same 0–100 model as the rest of the site, so a "best vegan shampoo" pick still reflects packaging, brand ethics, and supply-chain transparency, not just ingredient status.

Diet is the highest-leverage swap

Peer-reviewed reviews of household environmental footprints consistently rank diet as the biggest single lever: reducing animal-product consumption is the highest-impact change most people can make, dwarfing packaging or product-level choices. Even partial substitution — 50% plant-based — captures most of the benefit.

That's why we start every diet hub with the animal-welfare and environmental context, not just a product list. If you're new here, start with the intro on any hub before jumping to picks.

Diet hub FAQ

What's the difference between vegan, vegetarian, and plant-based?+

Vegan excludes all animal-derived ingredients (meat, dairy, eggs, honey, gelatin, carmine, lanolin, beeswax) and typically also excludes animal testing. Vegetarian excludes meat and fish but allows dairy and eggs. Plant-based centers whole-plant foods but is a dietary pattern, not a certification — it may still include animal products occasionally.

Is a certified vegan product automatically cruelty-free?+

No. 'Vegan' means no animal ingredients. 'Cruelty-free' means no animal testing at any stage. A product can be vegan yet still tested on animals (or sold in markets that require animal testing). Look for both certifications together — e.g. Leaping Bunny + Vegan Society.

Are palm-oil-free products always more sustainable?+

Not always. Palm has the highest yield per hectare of any vegetable oil, so replacements (soybean, coconut, sunflower) often require 4–10× more land. Certified RSPO segregated palm oil is a reasonable middle ground; boycotts of all palm risk shifting deforestation elsewhere.

How do I use these hubs with my values profile?+

Set your diet on the /values page. Every hub will pre-filter to matching products, and product cards will show a personalized value-match score across the whole catalog.