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Alaffia vs Ritual

An independent side-by-side ethics comparison of Alaffia and Ritual across certifications, average sustainability score and product range.

Alaffia

Higher score

94.8/100 avg ethics

12 products tracked

Certifications

Fair TradeEWG VerifiedCruelty-FreeB CorpNon-GMOPETA ApprovedLeaping Bunny
View Alaffia profile →

Ritual

92.4/100 avg ethics

12 products tracked

Certifications

Certified B CorpNon-GMOClean Label Project CertifiedVeganB CorpPETA ApprovedEWG VerifiedInformed Sport Certified
View Ritual profile →

Top Alaffia products

Baobab & Shea Oil Body Wash
98Excellent
Fair TradeEWG VerifiedCruelty-FreeB Corp
4.5 (8,600)

A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.

Unscented Body Lotion
96Excellent
Fair TradeCruelty-FreeEWG VerifiedB Corp
4.6 (5,200)

An ultra-moisturizing, ethical body lotion crafted with fair-trade unrefined shea butter and neem extract to nourish and protect dry skin.

African Black Soap Bar
96Excellent
Fair TradeNon-GMOEWG VerifiedPETA Approved
4.6 (8,500)

A culturally authentic, multipurpose soap that funds community empowerment projects in Togo through a direct-trade model.

Conditioning Body Wash
96Excellent
Fair TradePETA ApprovedB Corp
4.6 (8,500)

A social-impact-driven body wash featuring handcrafted shea butter and neem extract, supporting community empowerment projects in West Africa.

Organic Shea Butter Bubble Bath
Fair TradeLeaping BunnyB CorpNon-GMO
4.5 (3,200)

A moisturizing, sulfate-free bubble bath featuring handcrafted fair-trade shea butter and calming lavender oil.

Travel-Size African Black Soap Body Wash
Fair TradePETA ApprovedB CorpEWG Verified
4.7 (1,240)

An authentic, fair-trade liquid soap crafted by a women's cooperative in Togo, perfect for hosts seeking a socially impactful amenity.

Top Ritual products

Women’s Essential Multi
96Excellent
Certified B CorpNon-GMOClean Label Project CertifiedVegan
4.8 (22,000)

A transparently-sourced, delayed-release multivitamin designed specifically for women to fill key nutrient gaps without unnecessary fillers.

Women's Multi + Omega-3
94Excellent
B CorpNon-GMOPETA Approved
4.8 (5,600)

A transparently-sourced delayed-release multivitamin with vegan omega-3s, designed for optimal nutrient absorption.

Daily Multi-Vitamin for Women
94Excellent
B CorpNon-GMOVeganClean Label Project Certified
4.4 (18,500)

A transparent, meticulously sourced multivitamin designed specifically for women. Ritual focuses on 'gap-filling' nutrition using high-bioavailability forms of essential nutrients, all contained in a patented delayed-release capsule.

Women's Daily Multivitamin
94Excellent
B CorpNon-GMOVeganClean Label Project Certified
4.5 (18,500)

A transparently-sourced delayed-release multivitamin featuring a patented beadlet-in-oil design to ensure optimal absorption and stomach comfort.

Women's Essential Multivitamin
94Excellent
B CorpNon-GMOVeganClean Label Project Certified
4.8 (15,400)

A scientifically formulated, delayed-release multivitamin known for its industry-leading 'Visible Supply Chain' and sustainable practices.

Plant-Based Protein Powder
94Excellent
B CorpNon-GMOEWG VerifiedInformed Sport Certified
4.8 (5,200)

A meticulously traceable pea protein with a complete amino acid profile, designed for transparency-minded athletes.

Frequently asked: Alaffia vs Ritual

Which is more ethical, Alaffia or Ritual?+

Alaffia scores higher on independent ethics scoring: Alaffia averages 94.8/100 vs Ritual at 92.4/100.

Which has more certifications?+

Alaffia appears with 7 verified certifications (Fair Trade, EWG Verified, Cruelty-Free, B Corp, Non-GMO). Ritual appears with 12 (Certified B Corp, Non-GMO, Clean Label Project Certified, Vegan, B Corp).

Are these scores independent?+

Yes. Both brands are scored by the same methodology — never paid placement. See our methodology page for the weighting.