Who owns Nivea?

Beiersdorf

Nivea is owned by Beiersdorf, which has held the brand since 1911. Beiersdorf owns Nivea and Eucerin, plus the premium La Prairie and Chantecaille labels.

Ownership source

Ownership at a glance

BrandNivea
Parent companyBeiersdorf
Owned since1911
Parent HQHamburg, Germany
Parent sectorSkincare
In our catalogNot stocked — we track the brand for reference only
All brands owned by Beiersdorf

Beiersdorf's ethics record

Beiersdorf reports climate and recycled-packaging targets but holds no third-party cruelty-free certification for Nivea, and sells in markets where post-market animal testing can apply.

Other brands Beiersdorf owns

Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.

Who owns Nivea? FAQs

Who owns Nivea?+

Nivea is owned by Beiersdorf, which has held the brand since 1911. Beiersdorf owns Nivea and Eucerin, plus the premium La Prairie and Chantecaille labels.

When did Beiersdorf buy Nivea?+

Beiersdorf has owned Nivea since 1911.

Does the parent company change whether Nivea is ethical?+

It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Nivea can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.

What other brands does Beiersdorf own?+

In our database, Beiersdorf also owns Eucerin.