Who owns Seventh Generation?
Seventh Generation is owned by Unilever, which has held the brand since 2016. Unilever owns around 400 brands sold in 190 countries, from Dove and Vaseline to Ben & Jerry's and Hellmann's. Several of its personal-care brands are individually certified cruelty-free even though the group as a whole is not.
Ownership sourceOwnership at a glance
Unilever's ethics record
Unilever publishes climate, packaging and living-wage targets and has some of the strongest brand-level cruelty-free certification in mass beauty. It has also been criticised for plastic sachet volumes in South and Southeast Asia and for weakening some 2020-era sustainability commitments.
Other brands Unilever owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns Seventh Generation? FAQs
Who owns Seventh Generation?+
Seventh Generation is owned by Unilever, which has held the brand since 2016. Unilever owns around 400 brands sold in 190 countries, from Dove and Vaseline to Ben & Jerry's and Hellmann's. Several of its personal-care brands are individually certified cruelty-free even though the group as a whole is not.
When did Unilever buy Seventh Generation?+
Unilever has owned Seventh Generation since 2016.
Does the parent company change whether Seventh Generation is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Seventh Generation can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does Unilever own?+
In our database, Unilever also owns Axe, Ben & Jerry's, Dove, Hellmann's, Knorr, Love Beauty and Planet, Ren Clean Skincare, Simple.