Brands owned by Unilever
Unilever owns around 400 brands sold in 190 countries, from Dove and Vaseline to Ben & Jerry's and Hellmann's. Several of its personal-care brands are individually certified cruelty-free even though the group as a whole is not.
London, United Kingdom · Personal care, home care, food
Official brand directoryThe Unilever portfolio
| Brand | Owned since | Ethics score | Verdict |
|---|---|---|---|
| Axe | 1983 | Not scored | Reference only |
| Ben & Jerry's | 2000 | Not scored | Reference only |
| Dove | 1957 | Not scored | Reference only |
| Hellmann's | 2000 | Not scored | Reference only |
| Knorr | 2000 | Not scored | Reference only |
| Love Beauty and Planet | 2017 | Not scored | Reference only |
| Ren Clean Skincare | 2015 | Not scored | Reference only |
| Seventh Generation | 2016 | Not scored | Reference only |
| Simple | 2010 | Not scored | Reference only |
| Vaseline | 1987 | Not scored | Reference only |
Unilever's ethics record
Unilever publishes climate, packaging and living-wage targets and has some of the strongest brand-level cruelty-free certification in mass beauty. It has also been criticised for plastic sachet volumes in South and Southeast Asia and for weakening some 2020-era sustainability commitments.
Cross-check group-level issues on our controversy tracker.
Other parent companies
Brands owned by Unilever — FAQs
What brands are owned by Unilever?+
In our database Unilever owns Axe, Ben & Jerry's, Dove, Hellmann's, Knorr, Love Beauty and Planet, Ren Clean Skincare, Seventh Generation, Simple, Vaseline. Each links through to its ownership page and, where we hold one, an ethics verdict.
Does buying a Unilever sub-brand support Unilever?+
Yes. Revenue from a subsidiary flows up to the group, even when the sub-brand holds its own Leaping Bunny, B Corp or vegan certification.
Is Unilever cruelty-free?+
Unilever publishes climate, packaging and living-wage targets and has some of the strongest brand-level cruelty-free certification in mass beauty. It has also been criticised for plastic sachet volumes in South and Southeast Asia and for weakening some 2020-era sustainability commitments.
How is this ownership list verified?+
Relationships come from company brand directories, annual reports and acquisition announcements, with the source linked on each brand's ownership page.