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Ethical Alternatives to Who Gives A Crap

Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to Who Gives A Crapin the same categories — backed by independent certifications and verified retailers.

TL;DR

The top ethical alternative to Who Gives A Crap is Dr. Bronner’s Organic Magic Balm by Dr. Bronner's (98/100). Runners-up: Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner’s), Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner's), Dr. Bronner's Organic Virgin Coconut Oil (Dr. Bronner's).

Dr. Bronner’s Organic Magic Balm
98Excellent
Fair TradeUSDA OrganicB CorpLeaping Bunny+2 more
4.8 (4,500)

An ultra-ethical, multipurpose skin salve made with organic oils and fair-trade beeswax, setting the gold standard for corporate responsibility.

Dr. Bronner’s Pure-Castile Liquid Soap
98Excellent
B CorpFair TradeUSDA OrganicLeaping Bunny+1 more
4.9 (24,500)

The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.

Dr. Bronner’s Pure-Castile Liquid Soap
B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
4.8 (24,500)

The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.

Dr. Bronner's Organic Virgin Coconut Oil
Fair TradeUSDA OrganicRegenerative OrganicB Corp+1 more
4.9 (8,200)

Quite literally the gold standard for ethical sourcing, this coconut oil supports regenerative agriculture and fair wages for thousands of farmers in Sri Lanka.

Castile Liquid Soap (Peppermint)
98Excellent
B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
4.8 (24,500)

The gold standard of ethical cleaning. Dr. Bronner's Peppermint Castile Soap is a versatile, concentrated liquid soap made with organic oils and fair trade ingredients.

Dr. Bronner’s Pure-Castile Liquid Soap - Peppermint
B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
4.8 (22,000)

The gold standard for multi-purpose ethical cleaning, this concentrated soap is made with organic oils and fair trade ingredients suitable for 18 different household and personal uses.

The Everything Soap (Eucalyptus + Lavender)
B CorpFair TradeUSDA OrganicLeaping Bunny+1 more
4.9 (24,000)

The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.

Dr. Bronner's All-One Toothpaste
98Excellent
B CorpVeganCruelty-FreeLeaping Bunny+2 more
4.6 (12,500)

A fluoride-free, 70% organic toothpaste that leads the industry in fair trade sourcing and activist corporate governance.

Artisan-Crafted Vetiver Air Purifying Set
Fair TradeVeganRegenerative Organic
4.9 (145)

Hand-woven vetiver root bundles from West African cooperatives that naturally deodorize and purify air without synthetic aerosols.

Indigenous-Sourced Cedar & Sage All-Purpose Concentrate Kit
VeganCruelty-FreeIndigenous Owned
4.9 (310)

A powerful multi-surface cleaner featuring traditional indigenous botanicals, packaged in a refillable glass system to eliminate single-use plastics.

Dr. Bronner's Pure-Castile Liquid Soap
97Excellent
B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
4.8 (22,450)

The gold standard for multi-purpose ethical cleaning. A highly concentrated, organic soap that supports regenerative agriculture and fair trade projects globally.

Hand-Woven Organic Cotton & Hemp Bed Throw
97Excellent
B CorpFair TradeGOTSPETA Approved
4.9 (312)

A stunning, artisan-made throw that supports women’s empowerment in India while utilizing 100% plant-based, organic fibers.

Side-by-side ethics diff — Who Gives A Crap vs. top alternatives

Same category, scored on the same rubric. Higher pillar scores are stronger.

Signal
Original
Who Gives A Crap
Single Sheet Kitchen Towel
Alt 1
Dr. Bronner's
Dr. Bronner’s Organic Magic Balm
Alt 2
Dr. Bronner’s
Dr. Bronner’s Pure-Castile Liquid Soap
Alt 3
Dr. Bronner's
Dr. Bronner’s Pure-Castile Liquid Soap
Ethics score94/10098/10098/10098/100
Sourcing95989999
Labor901009998
Environment98979797
Animal welfare100959898
Transparency9210098100
Price tier$$$$$
B Corp
Climate Neutral
Cruelty-Free
FSC Certified
Fair Trade
Leaping Bunny
Non-GMO
PETA Approved
Regenerative Organic
USDA Organic

Who Gives A Crap products we compared

Single Sheet Kitchen Towel

Who Gives A Crap

Single Sheet Kitchen Towel

$$
94Excellent
B CorpFSC CertifiedCruelty-Free
4.8 (12,450)

An eco-friendly alternative to traditional paper towels, made from 100% bamboo with 50% of profits donated to build toilets in underserved communities.

Bamboo Toilet Paper (24 Pack)
94Excellent
B CorpFSC Certified
4.8 (18,200)

Luxury-feel bamboo toilet paper that donates 50% of its profits to build toilets and improve sanitation in underserved communities worldwide.

Single Sheet Z-Fold Paper Towels
92Excellent
B CorpFSC Certified
4.8 (12,450)

A high-impact, plastic-free alternative to traditional forest-based paper towels, utilizing 100% recycled paper fibers and supporting global sanitation projects.

Bamboo Toilet Paper (Double Rolls)
89Excellent
B CorpFSC CertifiedPETA Approved
4.6 (15,400)

A plastic-free, forest-friendly toilet paper that donates 50% of its profits to build toilets and improve sanitation in developing countries.

Bamboo Toilet Paper - 24 Double Rolls
96Excellent
B CorpFSC CertifiedPETA Approved
4.9 (22,000)

A 100% bamboo-based toilet tissue that combines luxury softness with an industry-leading social mission, donating 50% of profits to global sanitation projects.

Bamboo Toilet Paper

Who Gives A Crap

Bamboo Toilet Paper

$$$
96Excellent
B CorpFSC CertifiedVegan
4.8 (12,400)

Premium 3-ply bamboo toilet paper that funds global sanitation projects while protecting old-growth forests.

Frequently asked about Who Gives A Crap alternatives

What is the best ethical alternative to Who Gives A Crap?+

Dr. Bronner’s Organic Magic Balm by Dr. Bronner's tops our ranking with an ethics score of 98/100.

Why look for alternatives to Who Gives A Crap?+

Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.

Are these alternatives vegan and cruelty-free?+

Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.