Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to Who Gives A Crapin the same categories — backed by independent certifications and verified retailers.
TL;DR
The top ethical alternative to Who Gives A Crap is Dr. Bronner’s Organic Magic Balm by Dr. Bronner's (98/100). Runners-up: Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner’s), Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner's), Dr. Bronner's Organic Virgin Coconut Oil (Dr. Bronner's).

An ultra-ethical, multipurpose skin salve made with organic oils and fair-trade beeswax, setting the gold standard for corporate responsibility.

The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.

The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.

Quite literally the gold standard for ethical sourcing, this coconut oil supports regenerative agriculture and fair wages for thousands of farmers in Sri Lanka.

The gold standard of ethical cleaning. Dr. Bronner's Peppermint Castile Soap is a versatile, concentrated liquid soap made with organic oils and fair trade ingredients.

The gold standard for multi-purpose ethical cleaning, this concentrated soap is made with organic oils and fair trade ingredients suitable for 18 different household and personal uses.

The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.

A fluoride-free, 70% organic toothpaste that leads the industry in fair trade sourcing and activist corporate governance.

Hand-woven vetiver root bundles from West African cooperatives that naturally deodorize and purify air without synthetic aerosols.

A powerful multi-surface cleaner featuring traditional indigenous botanicals, packaged in a refillable glass system to eliminate single-use plastics.

The gold standard for multi-purpose ethical cleaning. A highly concentrated, organic soap that supports regenerative agriculture and fair trade projects globally.

A stunning, artisan-made throw that supports women’s empowerment in India while utilizing 100% plant-based, organic fibers.
Same category, scored on the same rubric. Higher pillar scores are stronger.
| Signal | Original Who Gives A CrapSingle Sheet Kitchen Towel | Alt 1 Dr. Bronner'sDr. Bronner’s Organic Magic Balm | Alt 2 Dr. Bronner’sDr. Bronner’s Pure-Castile Liquid Soap | Alt 3 Dr. Bronner'sDr. Bronner’s Pure-Castile Liquid Soap |
|---|---|---|---|---|
| Ethics score | 94/100 | 98/100 | 98/100 | 98/100 |
| Sourcing | 95 | 98 | 99 | 99 |
| Labor | 90 | 100 | 99 | 98 |
| Environment | 98 | 97 | 97 | 97 |
| Animal welfare | 100 | 95 | 98 | 98 |
| Transparency | 92 | 100 | 98 | 100 |
| Price tier | $$ | $ | $ | $ |
| B Corp | ||||
| Climate Neutral | ||||
| Cruelty-Free | ||||
| FSC Certified | ||||
| Fair Trade | ||||
| Leaping Bunny | ||||
| Non-GMO | ||||
| PETA Approved | ||||
| Regenerative Organic | ||||
| USDA Organic |

An eco-friendly alternative to traditional paper towels, made from 100% bamboo with 50% of profits donated to build toilets in underserved communities.

Luxury-feel bamboo toilet paper that donates 50% of its profits to build toilets and improve sanitation in underserved communities worldwide.

A high-impact, plastic-free alternative to traditional forest-based paper towels, utilizing 100% recycled paper fibers and supporting global sanitation projects.

A plastic-free, forest-friendly toilet paper that donates 50% of its profits to build toilets and improve sanitation in developing countries.

A 100% bamboo-based toilet tissue that combines luxury softness with an industry-leading social mission, donating 50% of profits to global sanitation projects.

Premium 3-ply bamboo toilet paper that funds global sanitation projects while protecting old-growth forests.
Dr. Bronner’s Organic Magic Balm by Dr. Bronner's tops our ranking with an ethics score of 98/100.
Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.
Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.