Mostly — Hema (Pure Design Lab) scores 79/100. It clears our bar on 2 of 4 ethics signals, with gaps worth checking before you buy.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | unverified | We have not verified certified vegan formulations for this brand. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 3 distinct certifications across this brand's products. |
| Certifications | on file | FSC Certified, PETA Approved, 1% for the Planet |
Scored with our public methodology.
Hema (Pure Design Lab) offers 1 product on EthiCompare across Arts & Crafts, with an average ethics score of 79/10 and recurring certifications including FSC Certified, PETA Approved, 1% for the Planet.
Is Hema (Pure Design Lab) ethical and cruelty-free? Read the verdict
Verified credentials appearing across Hema (Pure Design Lab)'s product range.
Average scores across our scoring pillars.
Where Hema (Pure Design Lab) shows up across our directory.
Strengths mentioned most often across Hema (Pure Design Lab)'s products.
"Part of Hema's commitment to 100% circular design by 2025."

A high-quality, collapsible brush set using ethically sourced wool fibers from regenerative sheep farms in the EU, designed by the iconic Dutch retailer.
We have no cruelty-free certification on file for Hema (Pure Design Lab)'s scored products. Absence of a certification is not proof of animal testing, but it does mean nothing independent has been verified.
Hema (Pure Design Lab) averages 79/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.