Ethical dupes

A product that does the same job as another, at the same price or less, with an equal or better ethics score. Unlike a generic 'similar product', a dupe has to match on category, price band and performance intent — not just keywords.

We match within the same product category, exclude the original brand, cap the price at the original's band and require an ethics score within five points or better. The result is ordered by score, so the strongest ethical swap sits first.

Rankings are never sold. Retailer links may be affiliate links, but they have no influence on which products appear or in what order.