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Ethical dupes
Every dupe page answers one question: is there something just as good, no more expensive, and kinder in how it is made? Pick a product below to see its closest ethical swaps, side by side with scores, certifications and price bands.
Start from a top-rated product
Compare the whole cost, not just the price tag
A refill or concentrate is only a useful swap if it works for the same job. Check dose, compatible containers and delivery before comparing prices.
- 01
Match the task and quantity: compare cost per wash, serving or usable item.
- 02
Include the first purchase: a dispenser or reusable container can change the starting cost.
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Check repeat purchases: refill availability, delivery charges and how much you actually finish.
Illustrative prices, not retailer offers. Lower cost does not establish lower environmental impact or better performance.
Frequently asked questions
What is an ethical dupe?+
A product that does the same job as another, at the same price or less, with an equal or better ethics score. Unlike a generic 'similar product', a dupe has to match on category, price band and performance intent — not just keywords.
How are dupes chosen?+
We match within the same product category, exclude the original brand, cap the price at the original's band and require an ethics score within five points or better. The result is ordered by score, so the strongest ethical swap sits first.
How scoring worksDo you get paid to recommend dupes?+
Rankings are never sold. Retailer links may be affiliate links, but they have no influence on which products appear or in what order.