Is White Magic ethical?
Good with caveatsMostly — White Magic scores 78/100. It clears our bar on 3 of 4 ethics signals, with gaps worth checking before you buy.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 3 distinct certifications across this brand's products. |
| Certifications | on file | FSC Certified, Vegan, PETA Approved |
Scored with our public methodology.
White Magic at a glance
White Magic offers 1 product on EthiCompare across Kitchen & Dining, with an average ethics score of 78/10 and recurring certifications including FSC Certified, Vegan, PETA Approved.
Is White Magic ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across White Magic's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare90/10
- Sourcing85/10
- Environment82/10
- Labor70/10
- Transparency65/10
Categories covered
Where White Magic shows up across our directory.
- Kitchen & Dining1
What reviewers highlight
Strengths mentioned most often across White Magic's products.
- ✓Ergonomic bamboo handle
- ✓Made from recycled plastic
- ✓Affordable price point
Sustainability commitments
"Reduces virgin plastic waste; uses renewable bamboo; long-lasting design prevents frequent disposal."
Products from White Magic
A high-performance dish brush that balances eco-friendly materials with modern ergonomics. It utilizes sustainable bamboo and recycled plastic to replace standard petroleum-based kitchen sponges.
Common questions about White Magic
Is White Magic cruelty-free?+
We have no cruelty-free certification on file for White Magic's scored products. Absence of a certification is not proof of animal testing, but it does mean nothing independent has been verified.
How does White Magic score overall?+
White Magic averages 78/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns White Magic?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to White Magic?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.