Classic Sea Salt Stone Ground Chocolate vs Regenerative Organic Red Lentils
Compare Taza Chocolate Sea Salt (USDA Organic, Direct Trade) vs SIMPLi Red Lentils (Regenerative Organic, B Corp). Ethics tied at 92/100, both affordable. Which wins?
Taza Chocolate
Classic Sea Salt Stone Ground Chocolate
92/100 ethics
$ · 4 certifications
View Classic Sea Salt Stone Ground Chocolate →SIMPLi
Regenerative Organic Red Lentils
92/100 ethics
$ · 5 certifications
View Regenerative Organic Red Lentils →Ethics breakdown
| Dimension | Classic Sea Salt Stone Ground Chocolate | Regenerative Organic Red Lentils | Δ |
|---|---|---|---|
| Sourcing | 98 | 95 | +3 |
| Labor | 96 | 90 | +6 |
| Environment | 88 | 98 | -10 |
| Animal welfare | 95 | 80 | +15 |
| Transparency | 99 | 94 | +5 |
| Overall ethics | 92 | 92 | 0 |
Why it wins
Both products earn identical ethics scores and price points, but cater to different culinary needs—Taza excels as a direct-trade chocolate treat, while SIMPLi leads with regenerative organic lentils for everyday meals—making a definitive winner impossible.
Overview
Taza Chocolate Classic Sea Salt Stone Ground Chocolate and SIMPLi Regenerative Organic Red Lentils both score a stellar 92/100 on our ethics scale, with budget-friendly price tags. However, they serve entirely different purposes in the Food & Nutrition category. Taza offers a rich, stone-ground chocolate experience with a focus on direct trade and simple ingredients, while SIMPLi delivers a versatile, protein-packed lentil that champions regenerative agriculture and deep soil health. Both products are USDA Organic and Non-GMO, but their certification profiles and everyday use vary significantly.
Ethics Diff
The ethical overlap is strong: both brands avoid synthetic pesticides and GMOs. Taza shines with its Direct Trade model, ensuring close relationships with cacao farmers and premium payments. SIMPLi, however, goes further with Regenerative Organic certification (ROA) and B Corp status, actively improving soil carbon sequestration and farmer livelihoods through Fair Trade. While Taza’s ethics are rooted in small-scale, transparent sourcing, SIMPLi’s approach is more systemic—addressing climate change and equity through its supply chain. The price parity ($) makes this a choice between supporting artisanal direct trade or holistic regenerative systems.
Everyday Use
Taza Chocolate is an indulgent snack or baking ingredient—its gritty stone-ground texture and sea salt crunch are perfect for mindful eating or elevating desserts. SIMPLi Red Lentils are a kitchen staple for soups, curries, or stews; they cook quickly and deliver plant-based protein and fiber. If you crave a sweet, ethical treat, Taza wins; for daily meals that align with planetary health, SIMPLi is more practical.
Value
Both products are affordable ($), but value depends on usage. Taza’s premium chocolate offers a unique texture and direct-trade story at a low price point—great for occasional indulgence. SIMPLi’s lentils provide high nutritional density for many meals, making them a budget-friendly, everyday hero with top-tier eco-credits.
Bottom line
This is a tie: Taza Chocolate is the winner for sweet, ethical snacking and dessert lovers who prioritize direct farmer relationships. SIMPLi wins for everyday cooking, meal preppers, and those who want maximum environmental impact through regenerative agriculture. Both deliver exceptional ethics for the price, so choose based on your pantry needs.

Taza Chocolate pioneered the first third-party certified Direct Trade cacao sourcing program, ensuring farmers earn significantly more than Fair Trade minimums.

SIMPLi works to combat fraudulent food supply chains by providing fully traceable, regeneratively grown pantry staples that restore soil health.
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