Is LOOV ethical and cruelty-free?
Yes — LOOV scores 94/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeunverified
No third-party cruelty-free certification found on the products we track.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
LOOV products we score

A nutrient-dense superfood powder made from hand-picked Nordic berries, offering a fragrance-free antioxidant boost without synthetic colors.
More on LOOV
Is LOOV ethical? FAQs
Is LOOV cruelty-free?+
No third-party cruelty-free certification found on the products we track.
Does LOOV have vegan products?+
Certified vegan products appear in this brand's range.
Does LOOV sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is LOOV's ethics score?+
LOOV averages 94/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to LOOV?+
See our full list of ethical alternatives to LOOV for better-scoring options in the same categories.