Is Loving Earth ethical and cruelty-free?
Yes — Loving Earth scores 95/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 5 distinct certifications across this brand's products.
Scored with our public methodology.
Loving Earth products we score
A pregnancy-safe, organic vitamin D3 (from lichen) and K2 (from chickpea) supplement with fair-trade sourcing. It is an ethical dupe for popular mainstream vitamin D supplements that use lanolin-derived D3 (not vegan) or synthetic K2 (MK-7 from animal sources).
More on Loving Earth
Is Loving Earth ethical? FAQs
Is Loving Earth cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does Loving Earth have vegan products?+
Certified vegan products appear in this brand's range.
Does Loving Earth sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Loving Earth's ethics score?+
Loving Earth averages 95/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Loving Earth?+
See our full list of ethical alternatives to Loving Earth for better-scoring options in the same categories.