Ethical Alternatives to Anastasia Beverly Hills
Anastasia Beverly Hills is a popular cosmetics brand known for brow products and high-pigment makeup. However, it lacks major third-party ethical certifications and has limited public sustainability commitments, while its compliance with China's post-market animal testing requirements raises concerns for cruelty-free shoppers.
Categories compared: Beauty & Personal Care
Why shoppers look for alternatives to Anastasia Beverly Hills
- Anastasia Beverly Hills lacks any third-party ethical certifications (e.g., Leaping Bunny, Cruelty Free International, Vegan Society, B Corp).
- The brand sells in mainland China, where post-market animal testing may be required, meaning it cannot be verified as fully cruelty-free.
- The company has limited public sustainability commitments or transparent supply chain reporting compared to more certified alternatives.
- No recent controversies are on file, but the absence of certifications means shoppers cannot independently verify its claims.
- For shoppers who prioritize verified ethical practices, there are more transparent brands with equivalent product quality and pigment performance.
Top-scoring alternatives to Anastasia Beverly Hills
The ultimate multi-tasker for minimalist hosts; one bottle can wash hands, body, hair, and even dishes.
A UK-based, women-owned B Corp offering the highest ethical standard in menstrual care. This bulk 'Sisterhood' bundle features GOTS organic cotton tampons and pads with RSPO-segregated inputs, ensuring zero deforestation.
The gold standard of ethical cleaning. A highly concentrated, multi-surface liquid soap made from organic oils and fair trade ingredients in 100% PCR packaging.
The gold standard of ethical soaps, featuring regenerative organic palm oil and a legacy of fair-trade advocacy and radical transparency.
A zero-waste oral care system consisting of fluoride-free tablets in a refillable glass jar, featuring ingredients sourced from ethical Eastern European partners.
A high-potency, carbon-extracted rosehip oil designed specifically for sensitive skin, backed by rigorous B Corp standards and organic agricultural sourcing.
A plastic-free, highly concentrated shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and carbon-neutral shipping.
A moisturizing, sulfate-free bubble bath featuring handcrafted fair-trade shea butter and calming lavender oil.
A culturally authentic, multipurpose soap that funds community empowerment projects in Togo through a direct-trade model.
A revolutionary carbon-neutral alternative to single-use cotton pads, designed to be used up to 1,750 times and fully compostable at the end of its life.
A high-performance, absorbent, and leak-proof intimate care solution from an Eastern European-sourced supply chain, replacing thousands of single-use plastics.
A socially conscious fragrance house that empowers female harvesters, offering a travel-sized discovery set perfect for gifting.
What Anastasia Beverly Hills is rated on
Anastasia Beverly Hills is widely recognized for its brow products and high-pigment makeup, but it holds no third-party certifications from organizations such as Leaping Bunny, Cruelty Free International, or the Vegan Society. The brand states it does not test on animals, but it sells in mainland China, where post-market animal testing may be required by law. This distinction means it cannot claim to be fully cruelty-free under current international standards. Additionally, its sustainability commitments are limited, with no public carbon footprint data or certified ethical sourcing practices available to consumers.
How the alternatives were picked
We selected alternatives that compete directly with Anastasia Beverly Hills in the Beauty & Personal Care category, specifically focusing on brow products, high-pigment eyeshadows, and long-wear lip products. Each alternative meets at least one of the following criteria: (1) certified cruelty-free by a recognized third-party program (Leaping Bunny or Cruelty Free International), (2) vegan-certified, (3) B Corp certified, or (4) has robust public sustainability commitments (e.g., carbon-neutral production, recyclable packaging). Brands that sell in China or have parent companies that test on animals were excluded. We prioritized brands with comparable product performance and shade ranges to ensure a fair comparison.
What to check on the label
When shopping for a truly ethical alternative, look for these indicators on product packaging or brand website:
• Leaping Bunny or Cruelty Free International logos — these require independent audits and prohibit both finished-product and ingredient testing.
• Vegan Certified logos (e.g., Vegan Society) — ensures no animal-derived ingredients like beeswax or carmine are used.
• B Corp certification — indicates the company has been assessed for social and environmental performance, transparency, and accountability.
• Made in the UK/EU/US — often associated with stricter animal testing regulations than China.
• Recyclable packaging or refillable claims — look for specific recycling instructions or store take-back programs. Avoid vague terms like “eco-friendly” without third-party verification.
How to judge a suggested brand alternative
An alternatives page is a starting shortlist, not proof that one brand is universally better than another. The suggestions come from our catalogue: published products in a similar category with a recorded ethics score. They answer a narrow question — which products we list might fit the same need — and they cannot tell you which option performs best, suits your skin or diet, or matches your budget.
Match the job before the score
Start with what the original product does for you: format, size, scent, skin or dietary requirements and where you buy it. A higher-scoring alternative is not useful if it comes in a format you cannot use or is not sold where you shop. Check the alternative's full record — purpose, ingredients, price and seller — before treating it as a replacement.
Compare evidence, not impressions
Read certifications at their stated scope: a scheme may cover one range, one material or a named entity rather than a whole brand. An animal-free ingredient list and an animal-testing policy are separate questions, and a parent company's record is a third. Where a claim matters to you, confirm it in the scheme's own directory or the manufacturer's current statement rather than relying on a badge alone.
Keep the limits of the comparison visible
Catalogue scores are AI-assisted assessments with documented limitations, not laboratory measurements. A missing score is a data gap, not a failing grade. The original brand's presence here reflects what our records contain, which may omit reformulations, regional differences or newer certifications. For health, safety or recall concerns, use official sources rather than any score.
| Check | Where to confirm it | Avoid assuming |
|---|---|---|
| Does the alternative do the same job? | Its full product record and the maker's current description | A similar category means a like-for-like replacement |
| Is a claimed certification current? | The certification scheme's official directory | A badge covers the whole brand or group |
| Is it actually available to you? | The retailer's current listing, price and delivery | A catalogue price tier is a live quote |
Frequently asked about Anastasia Beverly Hills alternatives
Does Anastasia Beverly Hills test on animals?+
The brand states it does not test on animals, but it sells in mainland China, where post-market animal testing may be required. This means its products cannot be guaranteed fully cruelty-free under Leaping Bunny or Cruelty Free International standards.
Why are there no third-party certifications for Anastasia Beverly Hills?+
The brand has not sought major third-party certifications (e.g., Leaping Bunny, Vegan Society, B Corp) likely due to its sales in China or its choice to rely on self-declarations rather than independent audits. This makes it difficult for shoppers to verify ethical claims.
What are the best certified cruelty-free alternatives for brow products?+
Brands like Milk Makeup (Leaping Bunny certified, vegan options) and Kosas (Leaping Bunny certified, clean ingredients) offer brow gels and pencils with similar precision and pigment. Both are available in multiple shades and have transparent sustainability disclosures.
How can I verify if a brand is truly cruelty-free if it sells in China?+
Check for a current Leaping Bunny or Cruelty Free International certification, which requires a commitment to never conduct or commission animal testing anywhere, including in China. If a brand sells in China but holds one of these certifications, it likely uses China’s post-market testing exemption pathway—but always confirm with the certifying body.