All brand alternatives
Sustainable swaps

Ethical Alternatives to Made In

Looking for a more sustainable option? Here are the highest-scoring ethical alternatives to Made Inin the same categories from our catalogue — check each listing's recorded certifications before you buy.

TL;DR

The top ethical alternative to Made In is Soulbottles Glass Water Bottle (Steel Flower - 0.6L) by Soulbottles (98/100). Runners-up: Fair Trade Hand-Carved Olive Wood Salad Servers (Ten Thousand Villages), Fair Trade Organic Cotton Napkin Set (Bolé Road Textiles), Unpaper Towels (24 Pack) (Marley's Monsters).

Soulbottles Glass Water Bottle (Steel Flower - 0.6L)
B CorpVegan1% for the Planet

A 100% plastic-free, carbon-neutral glass bottle made in Germany, featuring stunning artist-designed motifs and a swing-top closure.

Fair Trade Hand-Carved Olive Wood Salad Servers
97Excellent
Fair TradeVegan

Exquisite, handcrafted serving utensils made by artisans in Kenya. Each set supports fair wages and preserves traditional woodworking techniques using sustainably harvested olive wood.

Fair Trade Organic Cotton Napkin Set
96Excellent
Fair TradeGOTSOEKO-TEX

Exquisite hand-woven table linens designed by a Brooklyn-based Ethiopian-American designer and crafted by artisans in Ethiopia using GOTS-certified organic cotton.

Unpaper Towels (24 Pack)

Marley's Monsters

Unpaper Towels (24 Pack)

$$
96Excellent
1% for the PlanetFSC Certified

A high-quality, reusable alternative to disposable paper towels, handmade in Oregon from sustainable materials to drastically reduce household waste.

Fair Trade Handwoven Napkins
B CorpFair TradeGOTS

Premium, artisan-made kitchen linens that support indigenous weaving techniques and provide stable fair-trade income to cooperatives in Mexico and Guatemala.

Fair Trade Handwoven Napkins (Set of 4)
96Excellent
Fair TradeWFTO Member

Hand-spun and hand-woven Ethiopian cotton napkins produced by a women-led collective committed to slow fashion and fair wages.

Bento Box (Stainless Steel)
96Excellent
B Corp1% for the PlanetWomen-Owned

A plastic-free, ocean-friendly lunch container made from high-quality stainless steel and food-grade silicone, designed to eliminate single-use waste.

Bamboo Drinking Straws
96Excellent
B Corp1% for the PlanetUSDA Organic

A zero-waste alternative to plastic straws, handcrafted from single-piece organic bamboo by a certified B Corp committed to fair labor.

Fair Trade Hand-Carved Teak Serving Board
96Excellent
Fair TradeWorld Fair Trade OrganizationFSC Certified

An artisanal serving board handcrafted from sustainably sourced teak by makers in Indonesia, providing vital income for rural communities.

Upcycled Denim & Cotton Adaptive Napkin Set (Set of 6)
B CorpGlobal Recycled StandardPETA Approved

High-quality table linens made from industry textile waste in Guatemala, featuring oversized dimensions and high-contrast edges for low-vision accessibility.

Biodynamic Cotton Kitchen Towel Set (India Cottage Industry)
GOTSFair TradePETA Approved VeganDemeter Certified

Hand-loomed in West Bengal by a social enterprise, these biodynamic cotton towels support fair wages and regenerative agriculture for the newly plant-based kitchen.

Hanamobi Biodynamic Bamboo Utensil & Cooking Set
FSC CertifiedPETA Approved VeganRegenerative Organic

Hand-carved in South Korea from regeneratively grown bamboo, this 7-piece utensil set is finished with food-grade camellia oil instead of toxic lacquers.

Side-by-side ethics diff — Made In vs. top alternatives

Same category, scored on the same rubric. Higher pillar scores are stronger.

Signal
Original
Made In
Made In Stainless Steel 5-Ply Clad Cookware Set (10-Piece)
Alt 1
Soulbottles
Soulbottles Glass Water Bottle (Steel Flower - 0.6L)
Alt 2
Ten Thousand Villages
Fair Trade Hand-Carved Olive Wood Salad Servers
Alt 3
Bolé Road Textiles
Fair Trade Organic Cotton Napkin Set
Ethics score78/10098/10097/10096/100
Sourcing75989998
Labor70989898
Environment851009495
Animal welfare9010095100
Transparency809510092
Price tier$$$$$$$$$$$
1% for the Planet
B Corp
Fair Trade
GOTS
OEKO-TEX
Vegan

Made In products we compared

Made In Stainless Steel 5-Ply Clad Cookware Set (10-Piece)
1% for the Planet

A premium 5-ply stainless steel cookware set from a direct-to-consumer brand that donates 1% of revenue to environmental nonprofits; fully recyclable, dishwasher-safe, and built for long-term use.

How to judge a suggested brand alternative

An alternatives page is a starting shortlist, not proof that one brand is universally better than another. The suggestions come from our catalogue: published products in a similar category with a recorded ethics score. They answer a narrow question — which products we list might fit the same need — and they cannot tell you which option performs best, suits your skin or diet, or matches your budget.

Two unbranded products side by side with a blank comparison checklist; illustrative, not a real brand pairing
AI-generated illustration, not evidence about a real product, company or certificate.

Match the job before the score

Start with what the original product does for you: format, size, scent, skin or dietary requirements and where you buy it. A higher-scoring alternative is not useful if it comes in a format you cannot use or is not sold where you shop. Check the alternative's full record — purpose, ingredients, price and seller — before treating it as a replacement.

Compare evidence, not impressions

Read certifications at their stated scope: a scheme may cover one range, one material or a named entity rather than a whole brand. An animal-free ingredient list and an animal-testing policy are separate questions, and a parent company's record is a third. Where a claim matters to you, confirm it in the scheme's own directory or the manufacturer's current statement rather than relying on a badge alone.

Keep the limits of the comparison visible

Catalogue scores are AI-assisted assessments with documented limitations, not laboratory measurements. A missing score is a data gap, not a failing grade. The original brand's presence here reflects what our records contain, which may omit reformulations, regional differences or newer certifications. For health, safety or recall concerns, use official sources rather than any score.

How to judge a suggested brand alternative: decision checks
CheckWhere to confirm itAvoid assuming
Does the alternative do the same job?Its full product record and the maker's current descriptionA similar category means a like-for-like replacement
Is a claimed certification current?The certification scheme's official directoryA badge covers the whole brand or group
Is it actually available to you?The retailer's current listing, price and deliveryA catalogue price tier is a live quote

Frequently asked about Made In alternatives

What is the best ethical alternative to Made In?+

Soulbottles Glass Water Bottle (Steel Flower - 0.6L) by Soulbottles tops our ranking with an ethics score of 98/100.

Why look for alternatives to Made In?+

Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.

Are these alternatives vegan and cruelty-free?+

Many carry Vegan and Leaping Bunny certifications. Each listing displays its recorded certifications; confirm the current scope in the scheme's own directory.