Ethical Alternatives to Natura
Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to Naturain the same categories — backed by independent certifications and verified retailers.
TL;DR
The top ethical alternative to Natura is Organic Fragrance-Free Lotion by Dr. Bronner's (98/100). Runners-up: Dr. Bronner's Pure-Castile Liquid Soap (Peppermint) (Dr. Bronner's), Bar Soap (Peppermint) (Dr. Bronner's), Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner’s).
A highly ethical, multi-use lotion crafted with organic oils and fair trade ingredients, setting the industry standard for supply chain transparency and regenerative agriculture.
The gold standard of ethical cleaning. A highly concentrated, multi-surface liquid soap made from organic oils and fair trade ingredients in 100% PCR packaging.
The gold standard of ethical soaps, featuring regenerative organic palm oil and a legacy of fair-trade advocacy and radical transparency.
The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.
The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.
The gold standard of ethical cleaning. Dr. Bronner's Peppermint Castile Soap is a versatile, concentrated liquid soap made with organic oils and fair trade ingredients.
The gold standard for multi-purpose ethical cleaning, this concentrated soap is made with organic oils and fair trade ingredients suitable for 18 different household and personal uses.
A zero-waste, plastic-free solid shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and a focus on water conservation.
A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.
A zero-waste, plastic-free body cleanser bar that replaces three bottles of liquid soap and uses regenerative fair-trade ingredients.
The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.
A zero-waste, plastic-free shampoo bar equivalent to three bottles of liquid shampoo, utilizing fair-trade cocoa butter and peppermint oil.
Side-by-side ethics diff — Natura vs. top alternatives
Same category, scored on the same rubric. Higher pillar scores are stronger.
| Signal | Original NaturaNatural Soy & Amazonian Copaiba Calming Candle | Alt 1 Dr. Bronner'sOrganic Fragrance-Free Lotion | Alt 2 Dr. Bronner'sDr. Bronner's Pure-Castile Liquid Soap (Peppermint) | Alt 3 Dr. Bronner'sBar Soap (Peppermint) |
|---|---|---|---|---|
| Ethics score | 88/100 | 98/100 | 98/100 | 98/100 |
| Sourcing | 92 | 100 | 99 | 99 |
| Labor | 85 | 98 | 98 | 100 |
| Environment | 94 | 97 | 97 | 98 |
| Animal welfare | 100 | 99 | 98 | 95 |
| Transparency | 90 | 100 | 99 | 100 |
| Price tier | $ | $$ | $ | $ |
| B Corp | ||||
| Fair Trade | ||||
| Leaping Bunny | ||||
| Non-GMO | ||||
| Regenerative Organic | ||||
| UEBT Certified | ||||
| USDA Organic |
Natura products we compared
A budget-friendly aroma-therapeutic candle from Brazil’s leading B Corp, utilizing wild-harvested Copaiba to soothe hormonal anxiety.
A Brazilian-made, TSA-compliant baby skincare kit featuring ethically sourced Cupuaçu butter to protect and nourish sensitive skin.
A high-performance restorative ritual from Brazil’s top B Corp, utilizing Amazonian Murumuru butter to repair damaged hair while protecting forest biodiversity.
Frequently asked about Natura alternatives
What is the best ethical alternative to Natura?+
Organic Fragrance-Free Lotion by Dr. Bronner's tops our ranking with an ethics score of 98/100.
Why look for alternatives to Natura?+
Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.
Are these alternatives vegan and cruelty-free?+
Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.