Ethical Alternatives to Natura
Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to Naturain the same categories — backed by independent certifications and verified retailers.
TL;DR
The top ethical alternative to Natura is Dr. Bronner’s Pure-Castile Liquid Soap by Dr. Bronner’s (98/100). Runners-up: Dr. Bronner’s Pure-Castile Liquid Soap (Dr. Bronner's), Ethique Eco-Friendly Mint & Ginger Shampoo Bar (Ethique), Baobab & Shea Oil Body Wash (Alaffia).
The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.
The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.
A zero-waste, plastic-free solid shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and a focus on water conservation.
A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.
A zero-waste, plastic-free body cleanser bar that replaces three bottles of liquid soap and uses regenerative fair-trade ingredients.
The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.
An award-winning sensory play gym handcrafted in Malawi, pairing traditional wicker weaving with modern, 100% biodegradable corn-starch (PLA) hanging charms.
The ultimate multi-tasker for minimalist hosts; one bottle can wash hands, body, hair, and even dishes.
A zero-waste, plastic-free solution for hair and body, specifically curated for the minimalist traveler looking to bypass liquid restrictions.
A UK-based, women-owned B Corp offering the highest ethical standard in menstrual care. This bulk 'Sisterhood' bundle features GOTS organic cotton tampons and pads with RSPO-segregated inputs, ensuring zero deforestation.
Hand-woven vetiver root bundles from West African cooperatives that naturally deodorize and purify air without synthetic aerosols.
A powerful multi-surface cleaner featuring traditional indigenous botanicals, packaged in a refillable glass system to eliminate single-use plastics.
Side-by-side ethics diff — Natura vs. top alternatives
Same category, scored on the same rubric. Higher pillar scores are stronger.
| Signal | Original NaturaNatural Soy & Amazonian Copaiba Calming Candle | Alt 1 Dr. Bronner’sDr. Bronner’s Pure-Castile Liquid Soap | Alt 2 Dr. Bronner'sDr. Bronner’s Pure-Castile Liquid Soap | Alt 3 EthiqueEthique Eco-Friendly Mint & Ginger Shampoo Bar |
|---|---|---|---|---|
| Ethics score | 88/100 | 98/100 | 98/100 | 98/100 |
| Sourcing | 92 | 99 | 99 | 98 |
| Labor | 85 | 99 | 98 | 97 |
| Environment | 94 | 97 | 97 | 99 |
| Animal welfare | 100 | 98 | 98 | 98 |
| Transparency | 90 | 98 | 100 | 96 |
| Price tier | $ | $ | $ | $$ |
| 1% for the Planet | ||||
| B Corp | ||||
| Climate Neutral | ||||
| Cruelty-Free | ||||
| Fair Trade | ||||
| Leaping Bunny | ||||
| Non-GMO | ||||
| PETA Approved | ||||
| Regenerative Organic | ||||
| UEBT Certified | ||||
| USDA Organic | ||||
| Vegan |
Natura products we compared
A budget-friendly aroma-therapeutic candle from Brazil’s leading B Corp, utilizing wild-harvested Copaiba to soothe hormonal anxiety.
A Brazilian-made, TSA-compliant baby skincare kit featuring ethically sourced Cupuaçu butter to protect and nourish sensitive skin.
A high-performance restorative ritual from Brazil’s top B Corp, utilizing Amazonian Murumuru butter to repair damaged hair while protecting forest biodiversity.
Frequently asked about Natura alternatives
What is the best ethical alternative to Natura?+
Dr. Bronner’s Pure-Castile Liquid Soap by Dr. Bronner’s tops our ranking with an ethics score of 98/100.
Why look for alternatives to Natura?+
Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.
Are these alternatives vegan and cruelty-free?+
Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.