Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to We Are Feel Goodin the same categories — backed by independent certifications and verified retailers.
TL;DR
The top ethical alternative to We Are Feel Good is Solid Shampoo & Body Bar (The Original) by Ethique (Japan Line) (98/100). Runners-up: Bar Soap (Peppermint) (Dr. Bronner's), Ethique Mintasy Shampoo Bar (Ethique), Organic Fragrance-Free Lotion (Dr. Bronner's).

A zero-waste, plastic-free solution for hair and body, specifically curated for the minimalist traveler looking to bypass liquid restrictions.

The gold standard of ethical soaps, featuring regenerative organic palm oil and a legacy of fair-trade advocacy and radical transparency.
A zero-waste, plastic-free shampoo bar equivalent to three bottles of liquid shampoo, utilizing fair-trade cocoa butter and peppermint oil.

A highly ethical, multi-use lotion crafted with organic oils and fair trade ingredients, setting the industry standard for supply chain transparency and regenerative agriculture.

The gold standard of ethical cleaning. A highly concentrated, multi-surface liquid soap made from organic oils and fair trade ingredients in 100% PCR packaging.

A zero-waste, plastic-free solid shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and a focus on water conservation.

A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.

A UK-based, women-owned B Corp offering the highest ethical standard in menstrual care. This bulk 'Sisterhood' bundle features GOTS organic cotton tampons and pads with RSPO-segregated inputs, ensuring zero deforestation.

The ultimate multi-tasker for minimalist hosts; one bottle can wash hands, body, hair, and even dishes.
A zero-waste, plastic-free body cleanser bar that replaces three bottles of liquid soap and uses regenerative fair-trade ingredients.

A zero-waste oral care system consisting of fluoride-free tablets in a refillable glass jar, featuring ingredients sourced from ethical Eastern European partners.

A high-potency, carbon-extracted rosehip oil designed specifically for sensitive skin, backed by rigorous B Corp standards and organic agricultural sourcing.
Same category, scored on the same rubric. Higher pillar scores are stronger.
| Signal | Original We Are Feel GoodWe Are Feel Good SPF 50+ Sunscreen Lotion – Fragrance Free – 200ml (2-Pack) | Alt 1 Ethique (Japan Line)Solid Shampoo & Body Bar (The Original) | Alt 2 Dr. Bronner'sBar Soap (Peppermint) | Alt 3 EthiqueEthique Mintasy Shampoo Bar |
|---|---|---|---|---|
| Ethics score | 88/100 | 98/100 | 98/100 | 98/100 |
| Sourcing | 80 | 98 | 99 | 98 |
| Labor | 75 | 98 | 100 | 97 |
| Environment | 90 | 99 | 98 | 99 |
| Animal welfare | 95 | 99 | 95 | 100 |
| Transparency | 85 | 97 | 100 | 95 |
| Price tier | $$ | $ | $ | $ |
| 1% for the Planet | ||||
| B Corp | ||||
| Climate Neutral | ||||
| Cruelty-Free | ||||
| Fair Trade | ||||
| Leaping Bunny | ||||
| Microplastic-Free | ||||
| Non-GMO | ||||
| PETA Approved | ||||
| PFAS-Free Certified | ||||
| Reef Safe | ||||
| Regenerative Organic | ||||
| USDA Organic | ||||
| Vegan |

A top-rated Australian family sunscreen made with non-nano zinc, free from PFAS and microplastics, in a bulk 2-pack – perfect for new parents seeking safe, high-SPF sun protection for the whole family.
Solid Shampoo & Body Bar (The Original) by Ethique (Japan Line) tops our ranking with an ethics score of 98/100.
Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.
Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.