Is Away ethical?

Overview

Founded in 2015, Away originally disrupted the luggage market with modern design and integrated tech. In recent years, the company has pivoted significantly toward environmental stewardship and social accountability. In 2023, Away achieved B Corp Certification, a milestone that reflects its commitment to balancing profit with purpose. The brand's product range has expanded to include specialized 'Eco' and 'Recycled' editions, which utilize high-performance sustainable materials to reduce the environmental footprint of global travel.

Certifications

Away holds several prestigious third-party certifications that validate its sustainability claims. Its achievement of B Corp status indicates a high level of transparency and legal accountability regarding social and environmental performance. Additionally, the brand utilizes Forest Stewardship Council (FSC) certified packaging and incorporates Global Recycled Standard (GRS) verified materials in its recycled product lines. Certain collections, such as the Re-Play edition, are also verified under the Climate Neutral certification, ensuring carbon emissions associated with production are measured and offset.

Animal testing & vegan range

As a luggage and travel accessories brand, Away does not conduct or commission animal testing. The majority of their core product line, including the classic polycarbonate suitcases and nylon bags, is inherently vegan-friendly. While they do offer some premium leather accessories, the brand has increasingly focused on synthetic and recycled alternatives. Their 'Eco' and 'Recycled' collections prioritize plant-based or recycled synthetic liners and shells, catering to consumers seeking animal-free travel solutions.

Sustainability pledges

Away has committed to a long-term sustainability strategy centered on circularity and longevity. Central to this is their lifetime warranty, designed to keep suitcases out of landfills by offering repairs over replacements. The brand has pledged to increase the use of recycled materials across all product categories and aims to achieve net-zero carbon emissions. Their 2023 impact report highlights a transition toward a circular business model, including the 'Second Chance' program which refurbishes returned luggage for resale or donation.

Sourcing & labor

Away maintains a comprehensive Supplier Code of Conduct that outlines strict requirements for fair wages, safe working conditions, and the prohibition of forced labor. The company conducts regular audits of its primary manufacturing partners in Asia and North America. By achieving B Corp status, Away has formalized its commitment to supply chain transparency. They prioritize suppliers who share their environmental goals, such as those utilizing recycled aluminum and post-consumer plastics, ensuring that the raw material extraction process aligns with ethical standards.

Controversies context

Away does not have any major environmental or human rights controversies on record. Historically, the company faced scrutiny in 2019 regarding its internal corporate culture and management style. However, the company underwent a significant leadership transition and structural overhaul following these reports. Since then, the brand has focused on rebuilding its internal culture, culminating in its B Corp certification, which requires rigorous assessment of employee treatment, benefits, and workplace environment.

Bottom line

Away stands as a leader in the ethical travel space, particularly following its B Corp certification. With an ethics score ranging from 74 to 88 across its product lines, the brand demonstrates that high-end design can coexist with environmental responsibility. The 'Carry-On Eco' represents the brand's peak ethical performance, utilizing GRS-certified materials and FSC-certified sourcing. For travelers seeking durable, responsibly-made luggage with a clear repair-not-replace philosophy, Away offers a credible and transparent choice.