Yes — Fenz scores 89/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 5 distinct certifications across this brand's products. |
| Certifications | on file | Vegan, Cruelty-Free, Leaping Bunny, Climate Neutral, Plastic-Negative |
Scored with our public methodology.
Fenz offers 1 product on EthiCompare across Beauty & Personal Care, with an average ethics score of 89/10 and recurring certifications including Vegan, Cruelty-Free, Leaping Bunny.
Is Fenz ethical and cruelty-free? Read the verdict
Verified credentials appearing across Fenz's product range.
Average scores across our scoring pillars.
Where Fenz shows up across our directory.
Strengths mentioned most often across Fenz's products.
"Climate Neutral certified (fully offset carbon footprint). Plastic-negative: Fenz funds the removal of more plastic from the ocean than they create. Take-back program has diverted over 12,000 brush heads from landfill since 2023. Manufacturing partner is ISO 14001 certified."
1 of 1 product
Fenz's premium refillable sonic toothbrush set is designed for the digital nomad who values oral health and planet-first innovation. The brush features a sleek travel case, 6 bio-based heads, and an industry-first take-back program that recycles all worn heads into new products. It's vegan, cruelty-free, Leaping Bunny approved, Climate Neutral certified, and plastic-negative — backed by a 2-year warranty.
"Fenz is leading the charge in zero-waste oral care. The take-back program is a game-changer and the brush itself is gorgeous."
SMILE by Fenz Refillable Sonic Toothbrush & Travel Case Set with 6 Bio-Based Heads and Take-Back Program"A genuinely sustainable electric toothbrush that doesn't compromise on performance. The bioplastic heads are a win."
SMILE by Fenz Refillable Sonic Toothbrush & Travel Case Set with 6 Bio-Based Heads and Take-Back Program"I travel 200+ days a year and this is the best toothbrush I've ever owned. The case is perfect and the heads last."
SMILE by Fenz Refillable Sonic Toothbrush & Travel Case Set with 6 Bio-Based Heads and Take-Back ProgramNo EthiCompare member reviews yet — open any product to write the first one.
Cruelty-free credentials appear on part of Fenz's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
Fenz averages 89/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.