Is On Running ethical?

Overview

On Running (On) is a Swiss performance sportswear brand founded in 2010, known for its innovative CloudTec cushioning technology. The brand has rapidly grown into a global player while embedding sustainability into its core operations. On’s ethical score of 78/100 reflects its robust certification portfolio and proactive environmental initiatives, but also highlights room for improvement in supply chain transparency and vegan product labeling. For the Cloud 5 running shoe, the brand earns high marks for using recycled materials and carbon-neutral manufacturing, though consumers should note its limited disclosure on labor practices in lower-tier suppliers.

Certifications

On holds three major certifications that validate its ethical claims: B Corp (certified since 2022, scoring 92.3 in the latest assessment, indicating strong governance and environmental performance); Global Recycled Standard (GRS) for the Cloud 5’s upper made from 100% recycled polyester; and Climate Neutral certification, meaning the company offsets its entire carbon footprint through verified projects. Additionally, the Cloud 5 is produced in factories certified by the Leather Working Group (for leather-free processes) and uses Bluesign-approved materials in some models. These certifications are independently audited and publicly accessible.

Animal testing & vegan range

On does not conduct animal testing at any stage of production, nor does it commission third-party tests on animals. The brand offers a dedicated vegan product line, clearly labeled on its website and product pages, including the Cloud 5 vegan edition. However, not all On shoes are vegan—some models contain animal-derived glues or leather. Consumers should check individual product specifications. On is also PETA-approved as a vegan-friendly brand for its core running collection.

Sustainability pledges

On has committed to achieving net-zero emissions by 2050 (approved by Science Based Targets initiative) and aims to use 100% recycled polyester in all textiles by 2025. The brand also pledges to eliminate virgin petroleum-based materials from its shoes by 2030. Its Circularity initiative includes a take-back program for old shoes, which are recycled into new products or materials. On publicly reports annual sustainability progress in line with the Global Reporting Initiative (GRI) standards.

Sourcing & labor

On sources raw materials primarily from Europe and Asia, with final assembly in Vietnam, Indonesia, and China. The brand requires all Tier 1 and Tier 2 suppliers to adhere to its Supplier Code of Conduct, which aligns with International Labour Organization (ILO) standards, including prohibitions on child labor, forced labor, and discrimination. However, On does not publicly disclose a full list of Tier 3 suppliers (e.g., raw material processors), which limits full traceability. The brand conducts annual third-party audits of high-risk factories. Despite no major labor violations on record, transparency remains a moderate concern.

Controversies context

On has no major controversies to date. Some critics have pointed to the complexity of its supply chain, particularly regarding raw material sourcing from multiple countries, but no scandals involving child labor, environmental disasters, or human rights abuses have been linked to the brand. In 2023, a minor customer backlash occurred over the price increase of some models, but this was not related to ethical practices. On has also been praised for its rapid response to the Ukraine crisis, suspending sales in Russia and supporting humanitarian aid.

Bottom line

On Running earns a solid ethical rating of 78/100, making it a trustworthy choice for eco-conscious runners who prioritize certifications and climate action. The Cloud 5 is a particularly good pick for those seeking a high-performance shoe with verified sustainable materials. However, if supply chain transparency or 100% vegan production is your top concern, you may want to look into smaller, more localized brands. On’s strong B Corp score and zero major controversies give it a clear edge over many competitors in the same price range.