Is Vital Proteins ethical?
Good with caveatsMostly — Vital Proteins scores 72/100. It clears our bar on 1 of 4 ethics signals, with gaps worth checking before you buy.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | unverified | No third-party cruelty-free certification found on the products we track. |
| Vegan options | unverified | We have not verified certified vegan formulations for this brand. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 3 distinct certifications across this brand's products. |
| Certifications | on file | NSF Certified, B Corp, Whole30 Approved |
Scored with our public methodology.
Vital Proteins at a glance
Vital Proteins offers 1 product on EthiCompare across Health & Wellness, with an average ethics score of 72/10 and recurring certifications including NSF Certified, B Corp, Whole30 Approved.
Is Vital Proteins ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across Vital Proteins's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare82/10
- Labor78/10
- Transparency75/10
- Environment68/10
- Sourcing65/10
Categories covered
Where Vital Proteins shows up across our directory.
- Health & Wellness1
What reviewers highlight
Strengths mentioned most often across Vital Proteins's products.
- ✓Dissolves perfectly in coffee
- ✓Visible improvement in nail strength
- ✓Third-party tested for heavy metals
Sustainability commitments
"The brand is working toward 100% recyclable packaging by 2025 and utilizes recycled materials in their shipping boxes."
Products from Vital Proteins
A market-leading collagen supplement sourced from grass-fed, pasture-raised bovine hides, focusing on joint and skin health.
Common questions about Vital Proteins
Is Vital Proteins cruelty-free?+
We have no cruelty-free certification on file for Vital Proteins's scored products. Absence of a certification is not proof of animal testing, but it does mean nothing independent has been verified.
How does Vital Proteins score overall?+
Vital Proteins averages 72/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns Vital Proteins?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to Vital Proteins?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.