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New parents

Ethical picks for new parents

Gentle, low-tox, certified products for babies and the exhausted adults looking after them.

TL;DR

Top pick for new parents: The Essential Crib Mattress by Naturepedic (98/100 ethics). Also worth a look: Classic Organic Baby Hooded Towel, Castile Liquid Soap - Baby Unscented, Dr. Bronner’s Organic Magic Balm.

What to prioritise

  • Favour fragrance-free formulas for newborn skin.
  • Look for GOTS organic cotton on anything worn against skin.
  • Choose toys with FSC wood or recycled content over mixed plastics.
  1. 1
    The Essential Crib Mattress
    98Excellent
    GOTSGOLSEWG VerifiedFSC Certified+2 more
    4.9 (1,250)

    A gold-standard organic crib mattress that eliminates PFAS, flame retardants, and polyurethane foam, utilizing food-grade waterproofing.

  2. 2
    Classic Organic Baby Hooded Towel
    97Excellent
    GOTSFair Trade1% for the Planet
    4.8 (450)

    The first and only baby brand to be Gold Seal Fair Trade certified, Under the Nile offers exceptionally soft Egyptian cotton towels made in a sustainable community in Egypt.

  3. 3
    Castile Liquid Soap - Baby Unscented
    96Excellent
    B CorpFair TradeLeaping BunnyUSDA Organic+2 more
    4.8 (22,450)

    A gold standard in ethical manufacturing, this concentrated multi-surface cleaner uses regenerative organic oils and fair trade sourcing to provide a zero-waste, non-toxic solution for every room in the home.

  4. 4
    Dr. Bronner’s Organic Magic Balm
    98Excellent
    Fair TradeUSDA OrganicB CorpLeaping Bunny+2 more
    4.8 (4,500)

    An ultra-ethical, multipurpose skin salve made with organic oils and fair-trade beeswax, setting the gold standard for corporate responsibility.

  5. 5
    Dr. Bronner’s Pure-Castile Liquid Soap
    98Excellent
    B CorpFair TradeUSDA OrganicLeaping Bunny+1 more
    4.9 (24,500)

    The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.

  6. 6
    Dr. Bronner’s Pure-Castile Liquid Soap
    B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
    4.8 (24,500)

    The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.

  7. 7
    Dr. Bronner's Organic Virgin Coconut Oil
    Fair TradeUSDA OrganicRegenerative OrganicB Corp+1 more
    4.9 (8,200)

    Quite literally the gold standard for ethical sourcing, this coconut oil supports regenerative agriculture and fair wages for thousands of farmers in Sri Lanka.

  8. 8
    Castile Liquid Soap (Peppermint)
    98Excellent
    B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
    4.8 (24,500)

    The gold standard of ethical cleaning. Dr. Bronner's Peppermint Castile Soap is a versatile, concentrated liquid soap made with organic oils and fair trade ingredients.

  9. 9
    Dr. Bronner’s Pure-Castile Liquid Soap - Peppermint
    B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
    4.8 (22,000)

    The gold standard for multi-purpose ethical cleaning, this concentrated soap is made with organic oils and fair trade ingredients suitable for 18 different household and personal uses.

  10. 10
    Organic Cotton Veggie Rattles
    98Excellent
    GOTSFair TradeB Corp1% for the Planet
    4.9 (420)

    Handcrafted in Egypt using organic cotton, these rattles support fair trade practices and sustainable agriculture in the Nile Delta.

  11. 11
    The Everything Soap (Eucalyptus + Lavender)
    B CorpFair TradeUSDA OrganicLeaping Bunny+1 more
    4.9 (24,000)

    The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.

  12. 12
    Dr. Bronner's All-One Toothpaste
    98Excellent
    B CorpVeganCruelty-FreeLeaping Bunny+2 more
    4.6 (12,500)

    A fluoride-free, 70% organic toothpaste that leads the industry in fair trade sourcing and activist corporate governance.

  13. 13
    Organic Cotton 'Kindness' Doll
    98Excellent
    GOTSFair TradeB CorpGlobal Recycled Standard
    4.9 (85)

    A gold-standard ethical toy, these dolls are made from 100% GOTS certified organic Egyptian cotton in a fair-trade facility that supports sustainable farming.

  14. 14
    Earth-Safe Organic Teddy Bear

    Bears for Humanity

    Earth-Safe Organic Teddy Bear

    $$
    97Excellent
    GOTSFair TradeCertified HumanePETA Approved
    4.9 (1,250)

    A Women-owned, BIPOC-led brand producing hand-stuffed organic cotton bears through a fair-trade welfare-to-work program.

  15. 15
    Dr. Bronner's Pure-Castile Liquid Soap
    97Excellent
    B CorpFair TradeUSDA OrganicLeaping Bunny+2 more
    4.8 (22,450)

    The gold standard for multi-purpose ethical cleaning. A highly concentrated, organic soap that supports regenerative agriculture and fair trade projects globally.

  16. 16
    Hand-Woven Organic Cotton & Hemp Bed Throw
    97Excellent
    B CorpFair TradeGOTSPETA Approved
    4.9 (312)

    A stunning, artisan-made throw that supports women’s empowerment in India while utilizing 100% plant-based, organic fibers.

  17. 17
    Dr. Bronner's Pure-Castile Liquid Soap - Peppermint
    B CorpFair TradeLeaping BunnyUSDA Organic+1 more
    4.8 (14,200)

    An industry gold standard for ethical home care, this ultra-concentrated soap uses organic oils and fair-trade ingredients for a versatile, biodegradable cleaning solution.

  18. 18
    EWG Verified All-Purpose Cleaner
    96Excellent
    EWG VerifiedLeaping BunnyEcologo
    4.6 (840)

    A 100% natural, plant-based cleaner that achieves the highest safety ratings for human health while remaining effective on grease and grime.

  19. 19
    Finn + Emma Play Gym

    Finn + Emma

    Finn + Emma Play Gym

    $$$$
    96Excellent
    GOTSFSC CertifiedFair TradeNon-GMO
    4.9 (840)

    A 100% organic and sustainable activity center that pair FSC-certified birch wood with hand-knit GOTS cotton toys, ensuring a plastic-free and heirloom-quality developmental tool.

  20. 20
    Organic India Tulsi Holy Basil Tea
    96Excellent
    B CorpUSDA OrganicFair TradeNon-GMO+2 more
    4.7 (15,420)

    A world-leader in regenerative agriculture, this adaptogenic tea supports stress relief while revitalizing rural Indian farming communities.

  21. 21
    Manual Dish Soap

    Meliora Cleaning Products

    Manual Dish Soap

    $$
    96Excellent
    B CorpMADE SAFELeaping Bunny1% for the Planet
    4.7 (842)

    An ultra-concentrated, plastic-free dish soap bar that eliminates single-use bottles while maintaining high performance against grease using 100% biodegradable ingredients.

  22. 22
    Planet-Soothe Organic Cotton Doll
    96Excellent
    GOTSFair TradeB Corp1% for the Planet
    4.9 (450)

    A beautifully handcrafted stuffed companion made from 100% GOTS-certified organic Egyptian cotton. Produced in a Fair Trade facility that supports community development in Egypt.

  23. 23
    Organic Cotton Cuddle + Kind Doll
    96Excellent
    Fair TradeGOTSOEKO-TEX
    4.9 (5,200)

    Handcrafted by artisans in Peru, these heirloom-quality dolls provide 10 meals to children in need for every doll sold, utilizing GOTS-certified organic cotton.

  24. 24
    Organic Cotton Cuddle Doll
    96Excellent
    GOTSFair TradeGold Seal of Egyptian Cotton
    4.7 (450)

    Hand-stitched in Egypt from 100% Sekem organic cotton, these dolls support rural farming communities and ensure zero chemical exposure for infants.

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Frequently asked questions

Which certifications matter most for baby products?+

GOTS for textiles, EWG Verified or COSMOS for skincare, and FSC for wooden toys are the most meaningful third-party checks.

Are 'natural' baby products safer?+

Not automatically. 'Natural' is unregulated — a short, disclosed ingredient list with a recognised certification is a better signal.

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