Ethical picks for new parents
Gentle, low-tox, certified products for babies and the exhausted adults looking after them.
TL;DR
Top pick for new parents: The Essential Crib Mattress by Naturepedic (98/100 ethics). Also worth a look: Classic Organic Baby Hooded Towel, Castile Liquid Soap - Baby Unscented, Dr. Bronner’s Organic Magic Balm.
What to prioritise
- Favour fragrance-free formulas for newborn skin.
- Look for GOTS organic cotton on anything worn against skin.
- Choose toys with FSC wood or recycled content over mixed plastics.
- 1
ExcellentGOTSGOLSEWG VerifiedFSC Certified+2 more4.9 (1,250)A gold-standard organic crib mattress that eliminates PFAS, flame retardants, and polyurethane foam, utilizing food-grade waterproofing.
- 2
ExcellentGOTSFair Trade1% for the Planet4.8 (450)The first and only baby brand to be Gold Seal Fair Trade certified, Under the Nile offers exceptionally soft Egyptian cotton towels made in a sustainable community in Egypt.
- 3
ExcellentB CorpFair TradeLeaping BunnyUSDA Organic+2 more4.8 (22,450)A gold standard in ethical manufacturing, this concentrated multi-surface cleaner uses regenerative organic oils and fair trade sourcing to provide a zero-waste, non-toxic solution for every room in the home.
- 4
ExcellentFair TradeUSDA OrganicB CorpLeaping Bunny+2 more4.8 (4,500)An ultra-ethical, multipurpose skin salve made with organic oils and fair-trade beeswax, setting the gold standard for corporate responsibility.
- 5
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+1 more4.9 (24,500)The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.
- 6
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+2 more4.8 (24,500)The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.
- 7
ExcellentFair TradeUSDA OrganicRegenerative OrganicB Corp+1 more4.9 (8,200)Quite literally the gold standard for ethical sourcing, this coconut oil supports regenerative agriculture and fair wages for thousands of farmers in Sri Lanka.
- 8
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+2 more4.8 (24,500)The gold standard of ethical cleaning. Dr. Bronner's Peppermint Castile Soap is a versatile, concentrated liquid soap made with organic oils and fair trade ingredients.
- 9
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+2 more4.8 (22,000)The gold standard for multi-purpose ethical cleaning, this concentrated soap is made with organic oils and fair trade ingredients suitable for 18 different household and personal uses.
- 10
ExcellentGOTSFair TradeB Corp1% for the Planet4.9 (420)Handcrafted in Egypt using organic cotton, these rattles support fair trade practices and sustainable agriculture in the Nile Delta.
- 11
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+1 more4.9 (24,000)The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.
- 12
ExcellentB CorpVeganCruelty-FreeLeaping Bunny+2 more4.6 (12,500)A fluoride-free, 70% organic toothpaste that leads the industry in fair trade sourcing and activist corporate governance.
- 13
ExcellentGOTSFair TradeB CorpGlobal Recycled Standard4.9 (85)A gold-standard ethical toy, these dolls are made from 100% GOTS certified organic Egyptian cotton in a fair-trade facility that supports sustainable farming.
- 14
ExcellentGOTSFair TradeCertified HumanePETA Approved4.9 (1,250)A Women-owned, BIPOC-led brand producing hand-stuffed organic cotton bears through a fair-trade welfare-to-work program.
- 15
ExcellentB CorpFair TradeUSDA OrganicLeaping Bunny+2 more4.8 (22,450)The gold standard for multi-purpose ethical cleaning. A highly concentrated, organic soap that supports regenerative agriculture and fair trade projects globally.
- 16
ExcellentB CorpFair TradeGOTSPETA Approved4.9 (312)A stunning, artisan-made throw that supports women’s empowerment in India while utilizing 100% plant-based, organic fibers.
- 17
ExcellentB CorpFair TradeLeaping BunnyUSDA Organic+1 more4.8 (14,200)An industry gold standard for ethical home care, this ultra-concentrated soap uses organic oils and fair-trade ingredients for a versatile, biodegradable cleaning solution.
- 18
ExcellentEWG VerifiedLeaping BunnyEcologo4.6 (840)A 100% natural, plant-based cleaner that achieves the highest safety ratings for human health while remaining effective on grease and grime.
- 19
ExcellentGOTSFSC CertifiedFair TradeNon-GMO4.9 (840)A 100% organic and sustainable activity center that pair FSC-certified birch wood with hand-knit GOTS cotton toys, ensuring a plastic-free and heirloom-quality developmental tool.
- 20
ExcellentB CorpUSDA OrganicFair TradeNon-GMO+2 more4.7 (15,420)A world-leader in regenerative agriculture, this adaptogenic tea supports stress relief while revitalizing rural Indian farming communities.
- 21
ExcellentB CorpMADE SAFELeaping Bunny1% for the Planet4.7 (842)An ultra-concentrated, plastic-free dish soap bar that eliminates single-use bottles while maintaining high performance against grease using 100% biodegradable ingredients.
- 22
ExcellentGOTSFair TradeB Corp1% for the Planet4.9 (450)A beautifully handcrafted stuffed companion made from 100% GOTS-certified organic Egyptian cotton. Produced in a Fair Trade facility that supports community development in Egypt.
- 23
ExcellentFair TradeGOTSOEKO-TEX4.9 (5,200)Handcrafted by artisans in Peru, these heirloom-quality dolls provide 10 meals to children in need for every doll sold, utilizing GOTS-certified organic cotton.
- 24
ExcellentGOTSFair TradeGold Seal of Egyptian Cotton4.7 (450)Hand-stitched in Egypt from 100% Sekem organic cotton, these dolls support rural farming communities and ensure zero chemical exposure for infants.
Categories in this hub
Frequently asked questions
Which certifications matter most for baby products?+
GOTS for textiles, EWG Verified or COSMOS for skincare, and FSC for wooden toys are the most meaningful third-party checks.
Are 'natural' baby products safer?+
Not automatically. 'Natural' is unregulated — a short, disclosed ingredient list with a recognised certification is a better signal.