Is Alaffia ethical and cruelty-free?

94.8/100 EthiCompare ethics score

Yes — Alaffia scores 94.8/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.

Alaffia is a social enterprise and personal care brand dedicated to poverty alleviation in West Africa through fair trade, sustainable harvesting, and community empowerment projects. Known for its high ethical standards, the brand integrates traditional African wisdom with modern science to create clean, effective body care products.

The evidence, signal by signal

Cruelty-freeverified

Alaffia does not conduct or commission animal testing on any of its ingredients or finished products, and does not sell in markets where testing is required.

Vegan optionsunverified

The majority of products are vegan, though a few specific items may contain ethically sourced beeswax.

Sells in mainland Chinaverified

The brand does not sell through channels that require mainland China post-market testing.

Third-party certifiedverified

We record 7 distinct certifications across this brand's products.

Public pledges: Committed to reforestation, wild-crafting, and social empowerment through the reinvestment of profits into Togo community projects.

Scored with our public methodology. Profile last updated 2026-07-16.

Alaffia products we score

Baobab & Shea Oil Body Wash
98Excellent
Fair TradeEWG VerifiedCruelty-FreeB Corp
4.5 (8,600)

A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.

Organic Shea Butter Bubble Bath
Fair TradeLeaping BunnyB CorpNon-GMO
4.5 (3,200)

A moisturizing, sulfate-free bubble bath featuring handcrafted fair-trade shea butter and calming lavender oil.

Unscented Body Lotion
96Excellent
Fair TradeCruelty-FreeEWG VerifiedB Corp
4.6 (5,200)

An ultra-moisturizing, ethical body lotion crafted with fair-trade unrefined shea butter and neem extract to nourish and protect dry skin.

African Black Soap Bar
96Excellent
Fair TradeNon-GMOEWG VerifiedPETA Approved
4.6 (8,500)

A culturally authentic, multipurpose soap that funds community empowerment projects in Togo through a direct-trade model.

Conditioning Body Wash
96Excellent
Fair TradePETA ApprovedB Corp
4.6 (8,500)

A social-impact-driven body wash featuring handcrafted shea butter and neem extract, supporting community empowerment projects in West Africa.

Travel-Size African Black Soap Body Wash
Fair TradePETA ApprovedB CorpEWG Verified
4.7 (1,240)

An authentic, fair-trade liquid soap crafted by a women's cooperative in Togo, perfect for hosts seeking a socially impactful amenity.

See the full Alaffia brand profile

Is Alaffia ethical? FAQs

Is Alaffia cruelty-free?+

Alaffia does not conduct or commission animal testing on any of its ingredients or finished products, and does not sell in markets where testing is required.

Does Alaffia have vegan products?+

The majority of products are vegan, though a few specific items may contain ethically sourced beeswax.

Does Alaffia sell in mainland China?+

The brand does not sell through channels that require mainland China post-market testing.

What is Alaffia's ethics score?+

Alaffia averages 94.8/100 across 12 products we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Alaffia?+

See our full list of ethical alternatives to Alaffia for better-scoring options in the same categories.