Is Aussie ethical and cruelty-free?
Not really — Aussie fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Aussie is a mass-market haircare brand known for its Australian-inspired ingredients and distinct packaging, but it lacks third-party ethical certifications, is not cruelty-free certified, and its parent company Procter & Gamble has faced criticism for animal testing and environmental practices.
The evidence, signal by signal
Cruelty-freeflagged
Products sold by parent company Procter & Gamble are subject to animal testing where required by law, including in China.
Vegan optionsunverified
No official vegan range; some products may be vegan but are not labeled or certified as such.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Parent company P&G aims for 50% reduction in virgin plastic and 100% recyclable packaging by 2030, but Aussie-specific pledges are vague.
Scored with our public methodology. Profile last updated 2026-09-18.
More on Aussie
Is Aussie ethical? FAQs
Is Aussie cruelty-free?+
Products sold by parent company Procter & Gamble are subject to animal testing where required by law, including in China.
Does Aussie have vegan products?+
No official vegan range; some products may be vegan but are not labeled or certified as such.
Does Aussie sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Aussie's ethics score?+
Aussie averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Aussie?+
See our full list of ethical alternatives to Aussie for better-scoring options in the same categories.