Does Axe test on animals?
Unilever does not test on animals except where required by law; Axe products are sold in China.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeflagged
Unilever does not test on animals except where required by law; Axe products are sold in China.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Scored with our public methodology.
More on Axe
Axe: frequently asked
Does Axe test on animals?+
Unilever does not test on animals except where required by law; Axe products are sold in China.
Axe: Cruelty-free?+
Unilever does not test on animals except where required by law; Axe products are sold in China.
Axe: Vegan options?+
Some Axe products are vegan, but the brand does not market a dedicated vegan range.
Axe: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Axe: Third-party certified?+
No independent certifications recorded on the products we track.
What is Axe's ethics score?+
Axe averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.