Is Branch Basics ethical and cruelty-free?

90/100 EthiCompare ethics score

Yes — Branch Basics scores 90/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.

Branch Basics is a leading non-toxic cleaning brand focused on human health and environmental safety through its signature multi-purpose concentrate system. The brand maintains high ethical standards with a focus on ingredient transparency, biodegradable formulations, and rigorous third-party certifications.

The evidence, signal by signal

Cruelty-freeverified

Branch Basics does not test products or ingredients on animals and is certified by Leaping Bunny.

Vegan optionsunverified

The primary concentrate and oxygen boost are formulated without animal-derived ingredients.

Sells in mainland Chinaverified

The brand does not sell through channels that require mainland China post-market testing.

Third-party certifiedverified

We record 5 distinct certifications across this brand's products.

Public pledges: Reduces plastic waste and shipping emissions through a reusable bottle and concentrated formula system.

Scored with our public methodology. Profile last updated 2026-07-26.

Branch Basics products we score

All-Purpose Cleaner Concentrate
92Excellent
EWG VerifiedLeaping BunnyCruelty-FreeSafe Shopper
4.8 (8,450)

A high-performance, women-owned cleaning concentrate that replaces dozens of single-use plastic bottles with a single non-toxic, biodegradable formula.

EWG Verified All-Purpose Cleaner
88Excellent
EWG VerifiedLeaping BunnyCruelty-FreeNon-GMO
4.8 (850)

Branch Basics offers a unique refillable system centered around a single multi-purpose concentrate, minimizing chemical exposure and packaging waste.

See the full Branch Basics brand profile

Is Branch Basics ethical? FAQs

Is Branch Basics cruelty-free?+

Branch Basics does not test products or ingredients on animals and is certified by Leaping Bunny.

Does Branch Basics have vegan products?+

The primary concentrate and oxygen boost are formulated without animal-derived ingredients.

Does Branch Basics sell in mainland China?+

The brand does not sell through channels that require mainland China post-market testing.

What is Branch Basics's ethics score?+

Branch Basics averages 90/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Branch Basics?+

See our full list of ethical alternatives to Branch Basics for better-scoring options in the same categories.