Is Care/of ethical and cruelty-free?
Not really — Care/of fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Care/of is a personalized vitamin and supplement subscription brand that emphasizes transparency, quality ingredients, and third-party testing, though its ownership by a conglomerate and lack of major independent ethical certifications moderate its overall profile.
The evidence, signal by signal
Cruelty-freeflagged
Care/of states it does not test finished products on animals, but its parent company Bayer may comply with local regulations in China where animal testing can be required.
Vegan optionsunverified
Care/of offers some vegan-friendly supplements, but many products contain animal-derived ingredients like gelatin, and the brand does not label its entire range as vegan.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Care/of uses recyclable glass jars and minimal packaging, but lacks a published comprehensive sustainability report or quantified emissions targets.
Scored with our public methodology. Profile last updated 2026-10-08.
More on Care/of
Is Care/of ethical? FAQs
Is Care/of cruelty-free?+
Care/of states it does not test finished products on animals, but its parent company Bayer may comply with local regulations in China where animal testing can be required.
Does Care/of have vegan products?+
Care/of offers some vegan-friendly supplements, but many products contain animal-derived ingredients like gelatin, and the brand does not label its entire range as vegan.
Does Care/of sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Care/of's ethics score?+
Care/of averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Care/of?+
See our full list of ethical alternatives to Care/of for better-scoring options in the same categories.