Is Day Owl ethical and cruelty-free?
Yes — Day Owl scores 94.5/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Day Owl is a certified B Corp specializing in circular economy backpacks made from recycled landfill-bound plastic. The brand is recognized for its high transparency, ethical labor practices, and commitment to a completely circular product lifecycle.
The evidence, signal by signal
Cruelty-freeverified
Day Owl does not conduct or commission animal testing on any of its products or materials.
Vegan optionsverified
100% Vegan; the entire product line is certified PETA-Approved Vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: Committed to 100% circularity through their 'Second Life' trade-in and recycling program.
Scored with our public methodology. Profile last updated 2026-07-24.
Day Owl products we score
A completely circular backpack made from First Mile recycled plastic bottles, designed to be repaired, refurbished, and recycled at the end of its life.
A fully circular backpack made from First Mile recycled plastic bottles, designed to be repaired and eventually recycled back into new products.
More on Day Owl
Is Day Owl ethical? FAQs
Is Day Owl cruelty-free?+
Day Owl does not conduct or commission animal testing on any of its products or materials.
Does Day Owl have vegan products?+
100% Vegan; the entire product line is certified PETA-Approved Vegan.
Does Day Owl sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Day Owl's ethics score?+
Day Owl averages 94.5/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Day Owl?+
See our full list of ethical alternatives to Day Owl for better-scoring options in the same categories.