Is Day Owl ethical and cruelty-free?
Yes — Day Owl scores 94.5/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Day Owl is a certified B Corp specializing in circular economy backpacks made from recycled landfill-bound plastic. The brand is recognized for its high transparency, ethical labor practices, and commitment to a completely circular product lifecycle.
The evidence, signal by signal
Cruelty-freeverified
Day Owl does not conduct or commission animal testing on any of its products or materials.
Vegan optionsverified
100% Vegan; the entire product line is certified PETA-Approved Vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: Committed to 100% circularity through their 'Second Life' trade-in and recycling program.
Scored with our public methodology. Profile last updated 2026-07-24.
Day Owl products we score
A completely circular backpack made from First Mile recycled plastic bottles, designed to be repaired, refurbished, and recycled at the end of its life.
A fully circular backpack made from First Mile recycled plastic bottles, designed to be repaired and eventually recycled back into new products.
Is Day Owl ethical? FAQs
Is Day Owl cruelty-free?+
Day Owl does not conduct or commission animal testing on any of its products or materials.
Does Day Owl have vegan products?+
100% Vegan; the entire product line is certified PETA-Approved Vegan.
Does Day Owl sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Day Owl's ethics score?+
Day Owl averages 94.5/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Day Owl?+
See our full list of ethical alternatives to Day Owl for better-scoring options in the same categories.