Is Freedent ethical and cruelty-free?
Not really — Freedent fails 2 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Freedent, a major gum brand owned by Mars Inc., presents a mixed ethical profile with strong commitments to sustainable packaging and human rights in its supply chain, but lacks key certifications and offers no explicit animal-testing policy or vegan range.
The evidence, signal by signal
Cruelty-freeflagged
No explicit policy; parent company Mars states it does not test on animals except where required by law.
Vegan optionsunverified
Freedent does not market any vegan products; most varieties contain gelatin.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Mars Inc. aims for 100% recyclable packaging by 2025, but Freedent has not achieved this globally.
Scored with our public methodology. Profile last updated 2026-10-04.
More on Freedent
Is Freedent ethical? FAQs
Is Freedent cruelty-free?+
No explicit policy; parent company Mars states it does not test on animals except where required by law.
Does Freedent have vegan products?+
Freedent does not market any vegan products; most varieties contain gelatin.
Does Freedent sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Freedent's ethics score?+
Freedent averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Freedent?+
See our full list of ethical alternatives to Freedent for better-scoring options in the same categories.