Is Hello ethical and cruelty-free?
Mixed — Hello clears 1 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
Hello is a US-based oral care brand owned by Colgate-Palmolive, offering naturally inspired toothpaste, mouthwash, and floss. It is widely recognized for its Leaping Bunny certification, vegan formulation, and plastic-neutral packaging, though it operates under a larger parent company with mixed ethical records.
The evidence, signal by signal
Cruelty-freeunverified
Hello does not test on animals and will not sell where animal testing is legally required.
Vegan optionsunverified
Entire product line is certified vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Plastic neutral certified; aims for 100% recyclable, reusable, or compostable packaging by 2028.
Scored with our public methodology. Profile last updated 2026-09-11.
More on Hello
Is Hello ethical? FAQs
Is Hello cruelty-free?+
Hello does not test on animals and will not sell where animal testing is legally required.
Does Hello have vegan products?+
Entire product line is certified vegan.
Does Hello sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Hello's ethics score?+
Hello averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Hello?+
See our full list of ethical alternatives to Hello for better-scoring options in the same categories.