Is Hubba Bubba ethical and cruelty-free?
Not really — Hubba Bubba fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Hubba Bubba, a brand owned by Mars Inc., is a popular bubble gum brand best known for its playful image and wide variety of flavors. While it has not faced major controversies, its ethical profile is limited, with parent company commitments to sustainable cocoa sourcing and no animal testing, but lacking formal certifications, a dedicated vegan range, or transparent labor policies for the brand itself.
The evidence, signal by signal
Cruelty-freeflagged
Mars Inc. does not test on animals except where required by law, which includes China.
Vegan optionsunverified
No; many varieties contain animal-derived ingredients like gelatin or beeswax.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Mars Inc. has committed to 100% certified cocoa, recyclable packaging by 2025, and emissions reductions, but these are not brand-specific for Hubba Bubba.
Scored with our public methodology. Profile last updated 2026-10-04.
More on Hubba Bubba
Is Hubba Bubba ethical? FAQs
Is Hubba Bubba cruelty-free?+
Mars Inc. does not test on animals except where required by law, which includes China.
Does Hubba Bubba have vegan products?+
No; many varieties contain animal-derived ingredients like gelatin or beeswax.
Does Hubba Bubba sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Hubba Bubba's ethics score?+
Hubba Bubba averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Hubba Bubba?+
See our full list of ethical alternatives to Hubba Bubba for better-scoring options in the same categories.