Is It Cosmetics ethical and cruelty-free?
Not really — It Cosmetics fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
It Cosmetics is a mass-premium skincare and makeup brand owned by L'Oréal, with limited ethical certifications and no major controversies, though its parent company's animal testing practices and sustainability commitments require scrutiny.
The evidence, signal by signal
Cruelty-freeflagged
Not certified cruelty-free; parent company L'Oréal tests on animals where required by law, including for sales in China.
Vegan optionsunverified
No vegan-certified products; some items may be accidentally vegan but not labeled.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: No brand-specific sustainability pledges; relies on L'Oréal's corporate program (L'Oréal for the Future) with 2030 goals for packaging and carbon.
Scored with our public methodology. Profile last updated 2026-09-20.
More on It Cosmetics
Is It Cosmetics ethical? FAQs
Is It Cosmetics cruelty-free?+
Not certified cruelty-free; parent company L'Oréal tests on animals where required by law, including for sales in China.
Does It Cosmetics have vegan products?+
No vegan-certified products; some items may be accidentally vegan but not labeled.
Does It Cosmetics sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is It Cosmetics's ethics score?+
It Cosmetics averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to It Cosmetics?+
See our full list of ethical alternatives to It Cosmetics for better-scoring options in the same categories.