Is Make Up For Ever ethical and cruelty-free?
Not really — Make Up For Ever fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Make Up For Ever is a professional-grade cosmetics brand known for high-performance formulas. While it has made strides in reducing its environmental footprint and offers some vegan options, its lack of third-party cruelty-free certification and parent company’s mixed animal-testing policies place it in a gray area for strict ethical consumers.
The evidence, signal by signal
Cruelty-freeflagged
Brand states it does not test on animals, but its products are sold in China where post-market animal testing is legally required.
Vegan optionsunverified
Offers some vegan products but does not maintain a certified or clearly labeled vegan menu.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Part of LVMH Life 360 program with targets for recycled content, carbon reduction, and circular packaging; offers refillable options and TerraCycle recycling.
Scored with our public methodology. Profile last updated 2026-09-23.
More on Make Up For Ever
Is Make Up For Ever ethical? FAQs
Is Make Up For Ever cruelty-free?+
Brand states it does not test on animals, but its products are sold in China where post-market animal testing is legally required.
Does Make Up For Ever have vegan products?+
Offers some vegan products but does not maintain a certified or clearly labeled vegan menu.
Does Make Up For Ever sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Make Up For Ever's ethics score?+
Make Up For Ever averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Make Up For Ever?+
See our full list of ethical alternatives to Make Up For Ever for better-scoring options in the same categories.