Is Natural Earth Paint ethical and cruelty-free?
Yes — Natural Earth Paint scores 95/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Natural Earth Paint is a leading producer of eco-friendly, professional-grade art supplies made from natural earth pigments and organic ingredients. The company maintains an exceptional ethics profile by eliminating toxic synthetics, heavy metals, and animal-derived components from its core product line.
The evidence, signal by signal
Cruelty-freeverified
The company does not test on animals and does not source ingredients from suppliers who conduct animal testing.
Vegan optionsverified
The vast majority of the product range is 100% vegan, utilizing plant-based binders and mineral pigments.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: Committed to 100% recycled packaging, solar-powered production, and carbon reduction through dry-pigment shipping.
Scored with our public methodology. Profile last updated 2026-08-06.
Natural Earth Paint products we score
Non-toxic, archival-quality oil paints made from earth pigments, produced in a facility that employs adults with developmental disabilities.
A professional-grade, toxin-free paint kit made from natural earth pigments and organic ingredients, offering a sustainable alternative to acrylics and oils.
Is Natural Earth Paint ethical? FAQs
Is Natural Earth Paint cruelty-free?+
The company does not test on animals and does not source ingredients from suppliers who conduct animal testing.
Does Natural Earth Paint have vegan products?+
The vast majority of the product range is 100% vegan, utilizing plant-based binders and mineral pigments.
Does Natural Earth Paint sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Natural Earth Paint's ethics score?+
Natural Earth Paint averages 95/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Natural Earth Paint?+
See our full list of ethical alternatives to Natural Earth Paint for better-scoring options in the same categories.