Is Natural Instincts ethical and cruelty-free?
Mixed — Natural Instincts clears 1 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
Natural Instincts is a UK-based pet food brand specializing in raw, biologically appropriate diets for dogs and cats, with a strong emphasis on ethical sourcing, minimal processing, and environmental responsibility. While the brand has no major controversies, its restricted transparency on supply chain labor practices and lack of third-party certifications limit a fully positive ethical assessment.
The evidence, signal by signal
Cruelty-freeunverified
Natural Instincts does not test its products on animals and requires its suppliers to adhere to the same policy.
Vegan optionsunverified
Natural Instincts does not offer a vegan range; its entire product line is based on raw meat, organs, and bones, with some vegetarian treats available.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: The brand sources ingredients from UK farms to reduce transport emissions, uses 100% recyclable packaging, minimizes food waste by using whole animal carcasses, and avoids palm oil and soy.
Scored with our public methodology. Profile last updated 2026-09-19.
More on Natural Instincts
Is Natural Instincts ethical? FAQs
Is Natural Instincts cruelty-free?+
Natural Instincts does not test its products on animals and requires its suppliers to adhere to the same policy.
Does Natural Instincts have vegan products?+
Natural Instincts does not offer a vegan range; its entire product line is based on raw meat, organs, and bones, with some vegetarian treats available.
Does Natural Instincts sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Natural Instincts's ethics score?+
Natural Instincts averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Natural Instincts?+
See our full list of ethical alternatives to Natural Instincts for better-scoring options in the same categories.