Is Nordgreen ethical and cruelty-free?
Yes — Nordgreen scores 89/100 on EthiCompare, one of the stronger ratings in our database, with 1 of 4 ethics signals verified.
Nordgreen is a Danish watch brand that combines minimalist design with a strong ethical framework, holding B Corp, Climate Neutral, and FSC certifications. It offers a fully vegan product line, carbon-neutral shipping, and supports global causes through its giving-back program, with no major controversies on record.
The evidence, signal by signal
Cruelty-freeflagged
Nordgreen does not test on animals, nor does it commission any third-party animal testing.
Vegan optionsunverified
Yes, all Nordgreen watches and straps are 100% vegan, using no animal-derived materials.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Public pledges: Net-zero emissions target by 2030, annual carbon offsetting via Climate Neutral, and a watch recycling program.
Scored with our public methodology. Profile last updated 2026-08-20.
Nordgreen products we score

A sophisticated Danish-designed timepiece from a B Corp brand that offsets every product's carbon footprint and allows customers to donate to specific causes.
More on Nordgreen
Is Nordgreen ethical? FAQs
Is Nordgreen cruelty-free?+
Nordgreen does not test on animals, nor does it commission any third-party animal testing.
Does Nordgreen have vegan products?+
Yes, all Nordgreen watches and straps are 100% vegan, using no animal-derived materials.
Does Nordgreen sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Nordgreen's ethics score?+
Nordgreen averages 89/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Nordgreen?+
See our full list of ethical alternatives to Nordgreen for better-scoring options in the same categories.