Is Oral-B sustainable?

We do not yet score enough Oral-B products to give the brand a sustainability rating. Oral-B aims to reduce plastic use and increase recyclable packaging under P&G’s Ambition 2030, but lacks third-party verification.

We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.

The evidence behind the answer

Cruelty-freeflagged

P&G conducts animal testing where required by law (e.g., China) and has not committed to a full ban; Oral-B products are not certified cruelty-free.

Third-party certifiedflagged

No independent certifications recorded on the products we track.

Scored with our public methodology.

More on Oral-B

Oral-B: frequently asked

Is Oral-B sustainable?+

We do not yet score enough Oral-B products to give the brand a sustainability rating. Oral-B aims to reduce plastic use and increase recyclable packaging under P&G’s Ambition 2030, but lacks third-party verification.

Oral-B: Cruelty-free?+

P&G conducts animal testing where required by law (e.g., China) and has not committed to a full ban; Oral-B products are not certified cruelty-free.

Oral-B: Vegan options?+

Oral-B does not offer a certified vegan product line; some toothpastes may contain animal-derived ingredients.

Oral-B: Sells in mainland China?+

Selling through mainland Chinese retail has historically triggered post-market animal testing.

Oral-B: Third-party certified?+

No independent certifications recorded on the products we track.

What is Oral-B's ethics score?+

Oral-B averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.