Is Pert Plus ethical and cruelty-free?
Not really — Pert Plus fails 2 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Pert Plus is a mass-market shampoo and conditioner brand in the HRB Brands portfolio, which Sodalis Group acquired from Tengram Capital in 2024. The brand has limited public ethical commitments, with no major certifications or controversies.
The evidence, signal by signal
Cruelty-freeflagged
Parent company Unilever does not test on animals except where required by law; Pert Plus likely sells in China where testing may be mandated.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedunverified
We don't track any of this brand's products yet, so product-level certifications are unchecked.
Public pledges: No specific pledges.
Scored with our public methodology. Profile last updated 2026-11-02.
Research notes on Pert Plus
Compiled from the brand's own statements and the public sources listed below, last reviewed 2026-11-02. We don't stock Pert Plus products, so nothing here is checked against product records.
Overview
Pert Plus is a hair care brand best known for its 2-in-1 shampoo and conditioner formulas, targeting consumers seeking convenience. HRB Brands acquired Pert with Helen of Troy’s mass-market personal-care business outside Latin America and the Caribbean in June 2021; Sodalis Group acquired HRB Brands in 2024. Pert Plus is positioned as an affordable, no-frills option in the mass market, with distribution primarily in North America and select international markets. Pert Plus itself does not have a distinct public-facing ethical program, certifications, or dedicated sustainability initiatives.
Certifications
Pert Plus does not carry any independent third-party certifications such as Leaping Bunny, Cruelty-Free International, Vegan Society, Fair Trade, B Corp, or USDA Organic. This absence suggests the brand has not pursued formal ethical labeling.
Animal testing & vegan range
As of the latest public information, Pert Plus products are not labeled as vegan, and no specific vegan range exists.
Sustainability pledges
Pert Plus itself has no standalone sustainability pledges. No specific water reduction or carbon footprint data is available for Pert Plus products.
Sourcing & labor
However, Pert Plus as a brand does not separately disclose sourcing details or labor practices for its raw materials (e.g., palm oil, surfactants). Specific ingredient traceability for Pert Plus is not provided.
Controversies context
Pert Plus has no major public controversies. Pert Plus has not been a focal point of criticism.
Bottom line
Pert Plus is a basic, affordable hair care brand with no distinctive ethical credentials. Consumers prioritizing cruelty-free, vegan, or certified sustainable products should seek independent verification, rather than infer animal testing from unverified assumptions about Chinese distribution. It represents a conventional mass-market option with limited transparency. Without independent verification, Pert Plus cannot be considered an ethical leader.
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More on Pert Plus
Is Pert Plus ethical? FAQs
Is Pert Plus cruelty-free?+
Parent company Unilever does not test on animals except where required by law; Pert Plus likely sells in China where testing may be mandated.
Does Pert Plus have vegan products?+
We have not verified certified vegan formulations for this brand.
Does Pert Plus sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Pert Plus' ethics score?+
We don't score any Pert Plus products yet, so there is no ethics score. The signals above come from the brand profile and the sources listed on this page.
What are the best alternatives to Pert Plus?+
Higher-scoring alternatives include Dr. Bronner's 18-in-1 Pure-Castile Soap (Travel Size) by Dr. Bronner's, RSPO-Segregated Organic Intimate Care & Menstrual Set by &SISTERS, Dr. Bronner's Pure-Castile Liquid Soap (Peppermint) by Dr. Bronner's.