Is Pert Plus ethical and cruelty-free?
Not really — Pert Plus fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Pert Plus is a mass-market shampoo and conditioner brand owned by Unilever, offering convenience-focused 2-in-1 products. The brand has limited public ethical commitments, with no major certifications or controversies, but is tied to Unilever's broader sustainability and animal-testing policies.
The evidence, signal by signal
Cruelty-freeflagged
Parent company Unilever does not test on animals except where required by law; Pert Plus likely sells in China where testing may be mandated.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: No specific pledges; parent Unilever has broad sustainability goals including plastic reduction and net-zero emissions by 2039.
Scored with our public methodology. Profile last updated 2026-09-19.
More on Pert Plus
Is Pert Plus ethical? FAQs
Is Pert Plus cruelty-free?+
Parent company Unilever does not test on animals except where required by law; Pert Plus likely sells in China where testing may be mandated.
Does Pert Plus have vegan products?+
We have not verified certified vegan formulations for this brand.
Does Pert Plus sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Pert Plus's ethics score?+
Pert Plus averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Pert Plus?+
See our full list of ethical alternatives to Pert Plus for better-scoring options in the same categories.