Is Premium ethical and cruelty-free?
Not really — Premium fails 1 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Premium is a British personal care brand with a widespread presence in value channels, offering a limited range of vegan and cruelty-free products. While it has made some sustainability pledges, its overall ethical profile is weakened by a lack of third-party certifications and limited public transparency on sourcing and labor practices.
The evidence, signal by signal
Cruelty-freeunverified
Brand claims not to test on animals but lacks third-party certification and does not clarify its position on post-market testing in China.
Vegan optionsunverified
Limited range of vegan products available, but most items are not labeled as vegan.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Has undertaken minor packaging reductions and uses some recycled plastics but sets no public targets and lacks a comprehensive sustainability plan.
Scored with our public methodology. Profile last updated 2026-10-21.
More on Premium
Is Premium ethical? FAQs
Is Premium cruelty-free?+
Brand claims not to test on animals but lacks third-party certification and does not clarify its position on post-market testing in China.
Does Premium have vegan products?+
Limited range of vegan products available, but most items are not labeled as vegan.
Does Premium sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Premium's ethics score?+
Premium averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Premium?+
See our full list of ethical alternatives to Premium for better-scoring options in the same categories.