Is Puracy ethical and cruelty-free?
Yes — Puracy scores 90.5/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
Puracy is a highly-rated personal care and home cleaning brand focused on plant-based ingredients, rigorous safety standards, and waste reduction through concentrated refills. The brand maintains exceptional ethical scores due to its commitment to non-toxic formulations, B Corp status, and transparent ingredient sourcing.
The evidence, signal by signal
Cruelty-freeverified
Cruelty-free; no animal testing conducted or commissioned by the brand or its suppliers.
Vegan optionsunverified
100% Vegan; all products are free from animal-derived ingredients.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: Heavy focus on plastic reduction via high-dilution concentrates and refill pouches.
Scored with our public methodology. Profile last updated 2026-08-11.
Puracy products we score
A highly concentrated, plant-derived cleaner designed by PhD chemists to provide a streak-free shine on every non-porous surface without harsh fumes.
A highly concentrated, plant-based cleaner designed by chemists to be safe for families while reducing plastic use through a refill system.
Is Puracy ethical? FAQs
Is Puracy cruelty-free?+
Cruelty-free; no animal testing conducted or commissioned by the brand or its suppliers.
Does Puracy have vegan products?+
100% Vegan; all products are free from animal-derived ingredients.
Does Puracy sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Puracy's ethics score?+
Puracy averages 90.5/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Puracy?+
See our full list of ethical alternatives to Puracy for better-scoring options in the same categories.