Is Secret ethical and cruelty-free?
Not really — Secret fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Secret is a mass-market antiperspirant and deodorant brand owned by Procter & Gamble, with limited ethical certifications and no major controversies on record, though its parent company has faced scrutiny over animal testing and environmental sustainability.
The evidence, signal by signal
Cruelty-freeflagged
P&G does not test on animals unless required by law; Secret products sold in China may be subject to post-market animal testing.
Vegan optionsunverified
Secret does not offer a dedicated vegan product line; individual product ingredients must be checked.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Select Secret products use recyclable packaging; P&G aims to reduce virgin plastic by 50% by 2030.
Scored with our public methodology. Profile last updated 2026-09-16.
More on Secret
Is Secret ethical? FAQs
Is Secret cruelty-free?+
P&G does not test on animals unless required by law; Secret products sold in China may be subject to post-market animal testing.
Does Secret have vegan products?+
Secret does not offer a dedicated vegan product line; individual product ingredients must be checked.
Does Secret sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Secret's ethics score?+
Secret averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Secret?+
See our full list of ethical alternatives to Secret for better-scoring options in the same categories.