Is Sero ethical and cruelty-free?
Mostly — Sero scores 78/100. It clears our bar on 3 of 4 ethics signals, with gaps worth checking before you buy.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
Sero products we score

Sero
Sero Upcycled Agave Fiber Scouring Pads – 6-Pack (Heavy-Duty, Compostable Kitchen & Camp Cloths)
$Sero's Upcycled Agave Fiber Scouring Pads turn post-industrial agave waste (from tequila and mezcal production) into tough, compostable scouring cloths. With 5,000+ Amazon reviews, 4.6 stars, and Prime Day best-seller status, these pads are a thru-hiker’s go-to for camp kitchen cleanup — durable enough for trail pots, fully compostable in 90 days, and built with fair-trade labor in Mexico.
More on Sero
Is Sero ethical? FAQs
Is Sero cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does Sero have vegan products?+
Certified vegan products appear in this brand's range.
Does Sero sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Sero's ethics score?+
Sero averages 78/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Sero?+
See our full list of ethical alternatives to Sero for better-scoring options in the same categories.