Is Sero ethical and cruelty-free?

78/100 EthiCompare ethics score

Mostly — Sero scores 78/100. It clears our bar on 3 of 4 ethics signals, with gaps worth checking before you buy.

The evidence, signal by signal

Cruelty-freeverified

At least one product in our database carries a third-party cruelty-free certification.

Vegan optionsverified

Certified vegan products appear in this brand's range.

Sells in mainland Chinaunverified

We have not confirmed this brand's mainland China distribution.

Third-party certifiedverified

We record 4 distinct certifications across this brand's products.

Scored with our public methodology.

Sero products we score

Sero Upcycled Agave Fiber Scouring Pads – 6-Pack (Heavy-Duty, Compostable Kitchen & Camp Cloths)
VeganCruelty-FreeFair TradeB Corp
4.6 (5,000)

Sero's Upcycled Agave Fiber Scouring Pads turn post-industrial agave waste (from tequila and mezcal production) into tough, compostable scouring cloths. With 5,000+ Amazon reviews, 4.6 stars, and Prime Day best-seller status, these pads are a thru-hiker’s go-to for camp kitchen cleanup — durable enough for trail pots, fully compostable in 90 days, and built with fair-trade labor in Mexico.

See the full Sero brand profile

More on Sero

Is Sero ethical? FAQs

Is Sero cruelty-free?+

At least one product in our database carries a third-party cruelty-free certification.

Does Sero have vegan products?+

Certified vegan products appear in this brand's range.

Does Sero sell in mainland China?+

We have not confirmed this brand's mainland China distribution.

What is Sero's ethics score?+

Sero averages 78/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Sero?+

See our full list of ethical alternatives to Sero for better-scoring options in the same categories.