Is Seventh Generation Baby ethical and cruelty-free?
Mixed — Seventh Generation Baby clears 2 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
Seventh Generation Baby offers plant-based, non-toxic baby care products with a strong commitment to environmental sustainability, cruelty-free practices, and ingredient transparency, all under the Seventh Generation brand owned by Unilever.
The evidence, signal by signal
Cruelty-freeverified
Seventh Generation does not test on animals and is Leaping Bunny certified; parent Unilever may test where legally required, but the brand avoids China sale.
Vegan optionsunverified
All Seventh Generation Baby products are formulated without animal-derived ingredients and are considered vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Net-zero emissions by 2050 (SBTi-aligned), 50% virgin plastic reduction by 2030, 100% recycled packaging where possible, and full ingredient transparency.
Scored with our public methodology. Profile last updated 2026-10-10.
More on Seventh Generation Baby
Is Seventh Generation Baby ethical? FAQs
Is Seventh Generation Baby cruelty-free?+
Seventh Generation does not test on animals and is Leaping Bunny certified; parent Unilever may test where legally required, but the brand avoids China sale.
Does Seventh Generation Baby have vegan products?+
All Seventh Generation Baby products are formulated without animal-derived ingredients and are considered vegan.
Does Seventh Generation Baby sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Seventh Generation Baby's ethics score?+
Seventh Generation Baby averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Seventh Generation Baby?+
See our full list of ethical alternatives to Seventh Generation Baby for better-scoring options in the same categories.