Is The Good Trade ethical and cruelty-free?
Yes — The Good Trade scores 94/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
The Good Trade is a leading digital media brand and Certified B Corp dedicated to sustainability, slow living, and conscious consumerism. Through its daily newsletter and editorial guides, the platform provides vetted recommendations to help millions of readers align their purchasing power with their values.
The evidence, signal by signal
Cruelty-freeunverified
Does not conduct animal testing; editorial focus on cruelty-free brands.
Vegan optionsunverified
Digital products; editorial content heavily features and prioritizes vegan brands.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 2 distinct certifications across this brand's products.
Public pledges: 1% for the Planet member; commitment to carbon-conscious digital operations and reforestation funding.
Scored with our public methodology. Profile last updated 2026-08-08.
The Good Trade products we score
A premier digital publication dedicated to sustainable living, ethics, and slow fashion, operated as a woman-owned B Corp.
Is The Good Trade ethical? FAQs
Is The Good Trade cruelty-free?+
Does not conduct animal testing; editorial focus on cruelty-free brands.
Does The Good Trade have vegan products?+
Digital products; editorial content heavily features and prioritizes vegan brands.
Does The Good Trade sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is The Good Trade's ethics score?+
The Good Trade averages 94/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to The Good Trade?+
See our full list of ethical alternatives to The Good Trade for better-scoring options in the same categories.