Is the good trade ethical and cruelty-free?
Mixed — the good trade clears 1 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
The Good Trade is a leading digital media brand and Certified B Corp dedicated to sustainability, slow living, and conscious consumerism. Through its daily newsletter and editorial guides, the platform provides vetted recommendations to help millions of readers align their purchasing power with their values.
The evidence, signal by signal
Cruelty-freeunverified
Does not conduct animal testing; editorial focus on cruelty-free brands.
Vegan optionsunverified
Digital products; editorial content heavily features and prioritizes vegan brands.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: 1% for the Planet member; commitment to carbon-conscious digital operations and reforestation funding.
Scored with our public methodology. Profile last updated 2026-08-08.
More on the good trade
Is the good trade ethical? FAQs
Is the good trade cruelty-free?+
Does not conduct animal testing; editorial focus on cruelty-free brands.
Does the good trade have vegan products?+
Digital products; editorial content heavily features and prioritizes vegan brands.
Does the good trade sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is the good trade's ethics score?+
the good trade averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to the good trade?+
See our full list of ethical alternatives to the good trade for better-scoring options in the same categories.