Is Tide sustainable?
We do not yet score enough Tide products to give the brand a sustainability rating. P&G targets 50% reduction in virgin plastic by 2030, 100% recyclable packaging by 2030, and carbon neutrality by 2040.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
P&G does not animal-test Tide except where legally required, and Tide is sold in China, where testing may be mandated.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Tide
Tide: frequently asked
Is Tide sustainable?+
We do not yet score enough Tide products to give the brand a sustainability rating. P&G targets 50% reduction in virgin plastic by 2030, 100% recyclable packaging by 2030, and carbon neutrality by 2040.
Tide: Cruelty-free?+
P&G does not animal-test Tide except where legally required, and Tide is sold in China, where testing may be mandated.
Tide: Vegan options?+
No official vegan certification; most formulas are likely vegan but not labeled as such.
Tide: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Tide: Third-party certified?+
No independent certifications recorded on the products we track.
What is Tide's ethics score?+
Tide averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.