Is Tom's of Maine ethical and cruelty-free?
Mixed — Tom's of Maine clears 2 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
Tom's of Maine is a natural personal care brand owned by Colgate-Palmolive, known for its use of naturally derived ingredients, cruelty-free certification, and commitment to sustainability, though its parent company's broader practices raise some ethical questions for strict consumers.
The evidence, signal by signal
Cruelty-freeverified
Tom's of Maine does not test on animals and is Leaping Bunny certified; parent company Colgate-Palmolive tests where legally required.
Vegan optionsunverified
Tom's of Maine offers a vegan product range, but many items contain beeswax or other animal-derived ingredients; consumers should check labels.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Tom's of Maine uses 100% renewable electricity in U.S. manufacturing, 50% PCR plastic in toothpaste tubes, and aims for 100% recyclable/reusable packaging by 2025.
Scored with our public methodology. Profile last updated 2026-09-11.
More on Tom's of Maine
Is Tom's of Maine ethical? FAQs
Is Tom's of Maine cruelty-free?+
Tom's of Maine does not test on animals and is Leaping Bunny certified; parent company Colgate-Palmolive tests where legally required.
Does Tom's of Maine have vegan products?+
Tom's of Maine offers a vegan product range, but many items contain beeswax or other animal-derived ingredients; consumers should check labels.
Does Tom's of Maine sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Tom's of Maine's ethics score?+
Tom's of Maine averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Tom's of Maine?+
See our full list of ethical alternatives to Tom's of Maine for better-scoring options in the same categories.