Is Truman's ethical and cruelty-free?
Mixed — Truman's clears 1 of 4 ethics signals and fails 1, so it depends which issue matters most to you.
Truman's is a U.S.-based men's grooming brand owned by Unilever, emphasizing natural ingredients, eco-friendly packaging, and cruelty-free practices, though its parent company's scale raises nuanced ethical considerations.
The evidence, signal by signal
Cruelty-freeunverified
Truman's does not test on animals and requires suppliers to comply with a fixed cut-off date policy.
Vegan optionsunverified
A majority of Truman's products are vegan-certified; the brand's range is predominantly plant-based.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: 100% recyclable aluminum packaging, carbon-neutral shipping, and participation in Unilever's net-zero and plastic reduction goals.
Scored with our public methodology. Profile last updated 2026-10-10.
More on Truman's
Is Truman's ethical? FAQs
Is Truman's cruelty-free?+
Truman's does not test on animals and requires suppliers to comply with a fixed cut-off date policy.
Does Truman's have vegan products?+
A majority of Truman's products are vegan-certified; the brand's range is predominantly plant-based.
Does Truman's sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Truman's's ethics score?+
Truman's averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Truman's?+
See our full list of ethical alternatives to Truman's for better-scoring options in the same categories.